#None #Ashland #Univar Solutions #Foodology

Univar Solutions and Ashland Join Forces for Cellulose Ethers

In a significant move for the food and beverage industry, Univar Solutions B.V. has announced a strategic partnership with Ashland Inc. aimed at expanding the availability of cellulose ethers across the EMEA region. This exclusive collaboration, effective from January 1, 2026, marks a strong commitment to meet the increasing demand for functional ingredients in food formulations.

Expanding Market Access
Ashland, a globally recognized supplier of specialty additives and ingredients, brings to this partnership its strong expertise in cellulose derivatives and polyvinylpolypyrrolidone (PVPP), which are vital for enhancing food texture and stability. The partnership is set to introduce a diverse range of cellulose ethers including methylcellulose (MC), hydroxypropyl methylcellulose (HPMC), carboxymethylcellulose (CMC), hydroxypropylcellulose (HPC), ethylcellulose (EC), and PVPP to food manufacturers across key markets in the EMEA region, including the UK, Germany, France, Spain, and more.

Addressing Consumer Trends
Aaron Lee, Global Vice President of Health and Nutrition at Univar Solutions, expressed enthusiasm about the partnership, stating, "Ashland’s specialty ingredients are a strategic addition to our existing portfolio. With the surge in demand for plant-based protein and alternative nutrition, we are eager to support our clients in developing innovative solutions that meet these evolving consumer preferences."

Innovative Product Development
The partnership aims to facilitate faster delivery, improved product availability, and enhanced specialized expertise, ultimately benefiting clients seeking innovative food and beverage solutions. Alessandra Faccin Assis, Senior Vice President at Ashland, noted that this collaboration will add significant value for customers by improving product accessibility and support services. She stated, "Our products provide functional advantages that support groundbreaking innovation in food and beverage performance. We are excited to introduce these ingredients to manufacturers who aim to meet health and quality expectations."

Support for Culinary Innovation
Through Foodology by Univar Solutions, businesses will have access to premium ingredients required to keep pace with consumer preferences and culinary trends. This initiative is poised to allow food creators to harness new flavors and innovative recipes, ensuring their products resonate with evolving consumer tastes. Supported by Foodology’s technical expertise and state-of-the-art solution centers, including a flagship kitchen lab in Essen, Germany, this partnership is positioned to inspire and accelerate the development of cutting-edge food and beverage products.

A Bright Future Ahead
As Univar Solutions and Ashland embark on this collaborative journey, the focus remains on not only enhancing operational capabilities but also responding proactively to global food trends. With a keen eye on sustainability and nutrition, the alliance aspires to drive forward-thinking solutions that will shape the future of food.

Conclusion
This partnership represents a significant step towards providing innovative solutions for the food and beverage sector in the EMEA region. As Univar Solutions and Ashland work together, customers can look forward to exciting developments that highlight health, convenience, and quality in their products.