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ANTA Group and UNHCR: A Partnership for Positive Change

On November 13, 2026, a significant partnership was established between ANTA Group and UNHCR (the United Nations High Commissioner for Refugees) aimed at providing support to 300,000 young people who have been forcibly displaced around the world. This collaboration will unfold over three years, under the banner of the 'Moving for Change' program.

The Commitment to Displaced Youth

During the first phase of this initiative, which spanned three years, ANTA Group displayed its commitment by contributing $1.5 million in funding along with over 1.2 million items of sportswear and equipment, directly impacting the lives of 300,000 displaced youth across Africa. This new agreement, effective from 2026 to 2029, aims to extend this support further by targeting additional youths in countries like Ethiopia, Kenya, and Burundi. Through cash donations and physical goods, the goal is to improve the living conditions and opportunities for these young individuals, enabling them to access safety, education, and sports.

The partnership sees ANTA continuing its humanitarian efforts with a commitment to provide vital resources that foster learning through sport, empowering displaced young people to thrive in their new environments. The overarching ambition is to ensure that by 2029, a total of 600,000 displaced youths will have benefited from this initiative over six years.

A Symbol of Global Responsibility

The agreement was signed by Wu Yonghua, Executive Director and Co-CEO of ANTA Group, and Tressa Rae Finerty, Deputy High Commissioner of UNHCR. The signing ceremony also welcomed several dignitaries, including Li Chijiang, China’s Deputy Permanent Representative to the United Nations in Geneva, and Ding Shizhong, the Chairman of ANTA Group. It symbolizes a collective commitment to addressing the humanitarian issues faced by those forced to flee their homes. Ding Shizhong emphasized that as a global leader in the sportswear industry, ANTA is not just focused on commercial success but also on creating social value and adhering to the UN Sustainable Development Goals (SDGs).

The Focus Areas of Support

In alignment with the UN’s Sustainable Development Objectives, the partnership harbors notable initiatives aimed at educational empowerment, utilizing sports as a protective tool, and ensuring educational continuity in emergencies. During its first triennial phase, the program successfully executed various educational activities, enhancing access to basic education, strengthening teaching capabilities, and establishing more efficient learning support systems. Specific interventions, such as psychological aid and hygiene kits, were provided to thousands of young scholars, ensuring their educational journey remains unhindered.

The reformed focus will now continue to address three key areas: primary education, sport as a protective factor, and maintaining educational continuity in emergencies. This targeted support will enhance the learning environment for students and teachers alike, with ANTA’s donations facilitating greater participation in sports activities.

Making a Lasting Impact on Displaced Lives

ANTA Group has long been involved in philanthropic efforts aimed at uplifting communities. Alongside the Hemin Foundation, the company has built a comprehensive philanthropic framework that encompasses five key areas: education empowerment through sports, sports development, medical assistance, support for underprivileged communities, and environmental protection. As of September 2026, the total philanthropic contributions made by ANTA and its foundation reached approximately 4.4 billion RMB, significantly impacting over 10 million youth through education and support programs.

Fan Zhendong, an Olympic champion and ANTA brand ambassador, expressed hope that displaced children will find opportunities through sports, make friends, and rediscover joy despite their circumstances. His sentiments resonate with the core mission of the ‘Moving for Change’ program — to provide displaced youths not just with the necessities for survival but also with avenues for personal growth and self-discovery through sports and education.

In summary, the partnership between ANTA Group and UNHCR is not just an agreement but a commitment to foster hope and create opportunities for those who need it most. The path towards empowerment of displaced youth is long, but with collective efforts and support, a transformative impact is within reach, creating better futures for the next generation.