Dr. Stretch's New Flagship Store in Sapporo
In July 2025, Dr. Stretch, a stretch-focused fitness brand owned by Nobitel Co., Ltd., is set to make a significant impact by opening a flagship store in Sapporo's Aurora Town, marking its first return in nearly three years. This new location boasts a comprehensive setup with ten beds, aimed at providing customized stretching sessions to help residents counteract health issues arising from summer heat and inactivity.
Addressing Health Challenges in Sapporo
Sapporo has seen increasing summer temperatures, with days surpassing 30°C. As of July 2025, the region has experienced heat stroke alerts, highlighting the importance of health management. Additionally, prolonging