#Japan #Edutainment #Mie #JTB #Riders Publicity

Collaborative Edutainment Experience Unveiled

JTB Corporation, headquartered in Shinagawa, Tokyo, and Riders Publicity, based in Chiyoda, Tokyo, have joined forces to develop an innovative edutainment content concept aimed at enhancing parent-child bonds while making learning fun. This initiative will be rolled out with an event at five housing exhibitions in Mie Prefecture, set to occur in August 2025.

Concept Development

At the heart of this partnership is a new project by JTB called “OYACONET-QUEST.” This initiative focuses on engaging children with a variety of experiences, places, and objects through quests designed to be both entertaining and educational. By fostering a mission-based approach, the project aims to provide families with an exciting new way to learn together. This approach not only offers families a transformative experience but also allows businesses to develop interactive content that connects with families, creating valuable touchpoints for parenting.

The development of this concept has been overseen by renowned edutainment producers, including Hidetaka Masakado and Yoshikazu Nakayama, leading experts in non-cognitive ability research. Their contributions ensure that the content is crafted in a way that both motivates children and facilitates learning between parents and their kids.

Upcoming Event Details

The inaugural edutainment event will take place at five selected housing exhibitions in Mie Prefecture from August 2 to August 31, 2025. The JTB Nagoya Education Division and the Riders Publicity Nagoya office are collaborating to create an engaging experience where families can embark on missions throughout model houses, promoting bonding and a positive experience at the exhibitions.

Event Highlights

• - Event Name: Action Bingo at Housing Exhibitions
• - Overview: Family attendees will receive bingo cards featuring various missions. Completing missions will allow participants to achieve bingo and win prizes.
• - Dates: August 2 (Saturday) to August 31 (Sunday)
• - Locations: Five housing centers in Mie Prefecture (Kuwana, Yokkaichi, Suzuka, Tsu, and Ise-Meiwa)
• - Target Audience: Primarily preschool to elementary school-aged children and their parents.

Future Prospects

With an aim to expand content to housing exhibitions throughout the Chubu region, Riders Publicity seeks to bring the OYACONET-QUEST service concept to life by transforming everyday outings into experiences filled with rich learning opportunities. This endeavor will not only nurture families' bonds but also enrich children's learning experiences in an engaging and innovative manner.

About JTB Corporation

JTB Corporation focuses on fostering connections among people, places, and experiences to stimulate local economies and tourism industries. Their approach emphasizes creating unique value, responding to community needs, and facilitating innovative solutions that benefit various stakeholders.

About Riders Publicity

Founded in 1968, Riders Publicity has pioneered the concept of comprehensive housing exhibitions in Japan, dedicated to enhancing the quality of homes. Their platform allows consumers to experience high-quality model homes, fostering meaningful connections between buyers and manufacturers, and expanding the dream of homeownership.

This collaborative effort between JTB and Riders Publicity is set to reshape how families engage with educational content, ultimately fostering enrichment experiences that enhance community ties and family dynamics.