#Sustainability #Finland #UPM Raflatac #Helsinki #product footprint

UPM Raflatac: Pioneering a New Era in Labeling

In a groundbreaking move, UPM Raflatac has introduced a significant innovation in the labeling industry by integrating product footprint data directly into customer quotes. This initiative sets a new benchmark, enabling label converters to make more informed environmental choices while addressing their sustainability goals.

Understanding Product Footprints

The product footprint, also referred to as the product passport prototypes (PPPs), provides essential environmental metrics about label materials. With this comprehensive data accessible right at the quoting stage, converters can evaluate the overall lifecycle impact of their labels, which is crucial for minimizing Scope 3 emissions—those significant indirect emissions resulting from materials purchased, processed, and transported. This innovation is vital as raw materials often account for 70-90% of converters' environmental impact.

Jason Fuller, Procurement Category Manager of COVERIS, expressed the value of this initiative, stating, “This new feature is a game-changer for how we evaluate sustainable performance of materials,” highlighting the capability for businesses to make better choices for their customers and overall environmental impact.

The Importance of Real-Time Data

As regulations around corporate sustainability tighten, having immediate access to detailed environmental data is more essential than ever. The forthcoming Ecodesign for Sustainable Products Regulation (ESPR) mandates that specific products sold within the EU must include a digital product passport (DPP), making UPM Raflatac's timing impeccable as they launch these PPPs within their quotes.

UPM Raflatac's Leadership in Transparency

UPM Raflatac aims to ensure that a staggering 90% of their label products by sales volume will be covered with these product footprints globally. Flora D'Souza, Manager of Label Life at UPM Raflatac, proudly notes, “We are honored to provide this exclusive service to our customers and to be the first in the labeling sector to do so.” This transparency not only enhances customer trust but also empowers companies to respond rapidly and accurately to increasing inquiries about sustainability from consumers.

A Competitive Advantage

Having this data embedded in the customer quote documents equips label converters with a competitive edge in the market. They can quickly assess their label materials' environmental influence and adjust their purchasing decisions accordingly. This forward-thinking approach is imperative as consumers and businesses alike heighten their focus on sustainability.

The Label Life service, which generates these PPPs, has been validated by DEKRA, ensuring the credibility and accuracy of the sustainability data provided. uPM Raflatac demonstrates its commitment to innovation and sustainability as it strives for a future characterized by 'No Waste'.

In summary, UPM Raflatac’s integration of product footprints in customer quotes is more than just an innovative feature—it signifies a fundamental shift toward sustainability in the labeling industry, allowing businesses to make more environmentally conscious decisions. By providing accessible lifecycle data, UPM Raflatac empowers its clients to reduce their overall environmental impact significantly while leading the charge in industry-wide change.

For more information on this initiative and UPM Raflatac's range of products and services, visit their official website or connect with them on their social media channels.

• ---

Contact Information:
Flora D'Souza, Manager, Label Life, UPM Raflatac
Email: [contact info]
Phone: +358 40 588 3284

Stay tuned as UPM Raflatac continues to innovate and impact the world of labeling!