Forter Announces Inaugural IMPACT Awards to Celebrate Leaders in Digital Commerce Innovation

Forter Celebrates Leaders in Digital Commerce Innovation

On November 4, 2025, Forter, a leading Trust Platform for digital commerce, unveiled the inaugural winners of its IMPACT Awards at the annual IMPACT Conference held in New York City. This event aimed to recognize remarkable contributions by significant brands and leaders in shaping the landscape of digital commerce through trustworthy customer experiences, efficient fraud management, and seamless payment processes.

The awards acknowledged companies for successfully adapting to the rapid changes driven by artificial intelligence and shifting consumer behavior. According to Forter’s Chief Customer Officer, Ozge Ozcan, the awardees are at the forefront of these advances. They are leveraging innovation to generate substantial business outcomes while prioritizing the well-being and trust of their customers.

Program of the Year: Wayfair

Wayfair, recognized as the destination for all home-related needs, was honored with the Program of the Year award. This accolade reflects Wayfair's dedication to providing a secure and reliable online shopping experience for millions of customers. Using Forter's AI-driven trust platform, Wayfair optimizes thousands of behavioral and hard data indicators within moments, effectively enhancing customer interaction while minimizing fraud risks. The results have been significant, leading to increased approval rates, augmented revenues, and considerable cost savings. By integrating trust into every consumer engagement, Wayfair has demonstrated that growth follows naturally when customers feel secure.

Innovator of the Year: Priceline

Priceline, renowned for offering unbeatable travel deals, earned the title of Innovator of the Year. Known for its high-stakes, last-minute travel options, Priceline understands that maintaining a stellar customer experience is critical in the competitive online travel industry. By harnessing Forter's real-time decision-making tools, the company has been able to facilitate seamless bookings across its platform. This innovation has led to increased approval rates and the confidence for millions of travelers to secure their journey without fear of fraud.

Nitish Pandit, Priceline's Senior Director of Finance, emphasized the importance of customer empowerment in the booking process, noting that the collaboration has led to more approvals for legitimate customers comforted by a streamlined process.

Community Champion of the Year: Chinmay Gupta

Chinmay Gupta, head of tech innovation at EG America, was recognized as the Community Champion of the Year for his contributions to Forter’s IMPACT Mentorship program. Gupta's commitment to fostering talent and providing mentorship has led to meaningful advancements for numerous individuals navigating their careers. Jennifer Rogers, a mentee from Shoe Carnival, praised Gupta’s substantial investment in her growth, enabling her to pursue leadership opportunities successfully.

Gupta remarked, “The future of commerce relies not just on technological advancements, but on the strength of the communities we cultivate around these innovations.”

Forter's approach embodies a collaborative focus, offering an ecosystem where knowledge-sharing thrives. For further insights on the IMPACT Awards and Forter's ongoing efforts to enhance digital commerce, visit www.forter.com/impact.

About Forter

Forter stands as a premier Trust Platform within digital commerce, leveraging cutting-edge AI technology to provide swift and accurate evaluations of trust at every juncture in the purchasing journey. With the capability to effectively curb fraud, enhance revenue, and safeguard consumer trust, Forter supports over 400,000 businesses—including heavyweights like Adobe, ASOS, eBay, Instacart, Priceline, and Nordstrom—who collectively trust Forter to make decisions on transactions surpassing $2 trillion in value. For more information, explore www.forter.com.

This ceremony marks a pivotal moment in celebrating digital commerce leaders who exemplify trust and innovation in their respective fields.