New York Jets Lead NFL with Innovative Image-Streaming Technology for Official Photography
New York Jets Embrace Image-Streaming Technology
In a groundbreaking move, the New York Jets have taken a significant step towards modernizing their digital media strategy by becoming the first team in the NFL to adopt SmartFrame's innovative image-streaming technology. With the Jets now utilizing the SmartFrame Images platform, this partnership not only secures their control over intellectual property but also opens up new revenue channels through a unique in-image advertising system.
A New Era for Official Photography
The SmartFrame technology allows the Jets to publish images from their games and official events on smartframe.com, making it easier for publishers to embed these images free of charge. Importantly, the Jets retain full ownership of the images and their rights, enabling them to have complete oversight on how their official photography is shared and monetized online. This priority on ownership represents a significant shift in the sports industry, as teams seek new ways to engage with audiences and generate revenue streams that leverage their visual content.
Support for Wider Connectivity
The implementation of SmartFrame's technology also aligns with the Jets' goals to enhance connections with their fan base and partners. Jeff Fernandez, Senior Vice President of Business Development and Ventures for the Jets, noted that exploring innovative mechanisms to protect their images while generating new income sources was paramount. The platform delivers images globally by allowing fans to interact with content through full-screen views and a feature called Hyper Zoom. This not only boosts fan engagement but also backs the validity of images with integrated captions and Content Credentials that certify the ownership and origin of each image.
Enhanced Security and Insights
By leveraging streaming technology, the Jets can also safeguard their intellectual property from potential theft while gaining valuable data insights regarding how their images are received and shared online. This model is sustained through high-impact advertisements embedded in the images, which provide compensation to both the Jets as image owners and publishers who embed the content.
A Trend Towards Ownership in Sports
Rob Sewell, CEO of SmartFrame Technologies, expressed excitement over partnering with the Jets, noting that this collaboration illustrates a notable trend among professional sports organizations toward reevaluating ownership and value in digital media. Sewell explained that for many years, teams have produced exceptional imagery but lost control over it online. Now, with the Jets being the first NFL team to embrace this technology, visual content can be transformed into a strategic asset rather than merely an ancillary part of operations.
Joining a Global Movement
This partnership marks a pivotal moment not just for the New York Jets, but also for SmartFrame Technologies, as this is their initial deployment with an NFL franchise and a U.S.-based professional sports team. SmartFrame's technology has already been adopted by notable sports organizations globally, including New Zealand Rugby and several teams in the English Premier League.
The Future of Sports Media
As the New York Jets continue to adopt new methods to engage their audience and monetize their content, this pioneering decision sets a precedent for other sports teams. They are clearly demonstrating the value of modernization in sports media, thereby enhancing how teams can interact with their fan base and control their brand narratives in a rapidly changing digital landscape.
Conclusion
The future of sports photography is undoubtedly evolving, and the New York Jets are at the forefront of this transformation. By adopting SmartFrame's image-streaming technology, they are not just preserving their visual content but are also setting the stage for enhanced fan engagement, innovative revenue generation, and a new era of digital ownership in professional sports.
In a groundbreaking move, the New York Jets have taken a significant step towards modernizing their digital media strategy by becoming the first team in the NFL to adopt SmartFrame's innovative image-streaming technology. With the Jets now utilizing the SmartFrame Images platform, this partnership not only secures their control over intellectual property but also opens up new revenue channels through a unique in-image advertising system.
A New Era for Official Photography
The SmartFrame technology allows the Jets to publish images from their games and official events on smartframe.com, making it easier for publishers to embed these images free of charge. Importantly, the Jets retain full ownership of the images and their rights, enabling them to have complete oversight on how their official photography is shared and monetized online. This priority on ownership represents a significant shift in the sports industry, as teams seek new ways to engage with audiences and generate revenue streams that leverage their visual content.
Support for Wider Connectivity
The implementation of SmartFrame's technology also aligns with the Jets' goals to enhance connections with their fan base and partners. Jeff Fernandez, Senior Vice President of Business Development and Ventures for the Jets, noted that exploring innovative mechanisms to protect their images while generating new income sources was paramount. The platform delivers images globally by allowing fans to interact with content through full-screen views and a feature called Hyper Zoom. This not only boosts fan engagement but also backs the validity of images with integrated captions and Content Credentials that certify the ownership and origin of each image.
Enhanced Security and Insights
By leveraging streaming technology, the Jets can also safeguard their intellectual property from potential theft while gaining valuable data insights regarding how their images are received and shared online. This model is sustained through high-impact advertisements embedded in the images, which provide compensation to both the Jets as image owners and publishers who embed the content.
A Trend Towards Ownership in Sports
Rob Sewell, CEO of SmartFrame Technologies, expressed excitement over partnering with the Jets, noting that this collaboration illustrates a notable trend among professional sports organizations toward reevaluating ownership and value in digital media. Sewell explained that for many years, teams have produced exceptional imagery but lost control over it online. Now, with the Jets being the first NFL team to embrace this technology, visual content can be transformed into a strategic asset rather than merely an ancillary part of operations.
Joining a Global Movement
This partnership marks a pivotal moment not just for the New York Jets, but also for SmartFrame Technologies, as this is their initial deployment with an NFL franchise and a U.S.-based professional sports team. SmartFrame's technology has already been adopted by notable sports organizations globally, including New Zealand Rugby and several teams in the English Premier League.
The Future of Sports Media
As the New York Jets continue to adopt new methods to engage their audience and monetize their content, this pioneering decision sets a precedent for other sports teams. They are clearly demonstrating the value of modernization in sports media, thereby enhancing how teams can interact with their fan base and control their brand narratives in a rapidly changing digital landscape.
Conclusion
The future of sports photography is undoubtedly evolving, and the New York Jets are at the forefront of this transformation. By adopting SmartFrame's image-streaming technology, they are not just preserving their visual content but are also setting the stage for enhanced fan engagement, innovative revenue generation, and a new era of digital ownership in professional sports.
Topics Entertainment & Media）
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