TUMI Celebrates 50 Years of Excellence with New Campaign 'Made For You Since 1975'

TUMI's Golden Anniversary: A Celebration of Five Decades in Travel Gear

TUMI, the renowned international travel and lifestyle brand, is celebrating its 50th anniversary with a campaign titled "Made for You Since 1975". Launched on February 18, 2025, this milestone not only marks a significant achievement for the company but also highlights its long-standing commitment to customers and innovation in travel products.

Reflecting on 50 Years of Innovation

Since its inception, TUMI has been dedicated to creating thoughtful products inspired by the travel experiences of its users. The anniversary campaign, captured by esteemed lifestyle photographer Christopher Anderson and directed by Nim Kyong Ran, seeks to illustrate the personal connection between TUMI's iconic products and the diverse lifestyles of its customers.

The captivating film, shot against the picturesque backdrop of Lisbon, Portugal, showcases a tapestry of characters living vibrant lives while donning TUMI's most beloved collections, including Alpha, Voyageur, and the distinguished 19 Degree series. These products, which have defined the brand for years, exemplify the elegance and functionality TUMI embodies.

A Vision for the Future

Victor Sanz, the creative head of TUMI, emphasized the importance of honoring the core collections that formed the foundation of the brand. He stated, “As we celebrate our golden anniversary, we aim to acknowledge the fundamental collections that have established TUMI’s legacy. Our goal is to enhance our customer’s journeys.” This celebratory moment is not only a nod to the past but also a launchpad for future innovations.

At the heart of TUMI's product lineup are the renowned Alpha International Dual Access Carry-On and the Voyageur Celina Backpack. These items epitomize TUMI’s signature blend of functionality, durability, and stylish design. The Alpha Carry-On is lauded for its innovative organization and easy access, tailored for frequent travelers. In contrast, the Voyageur Backpack merges high-end aesthetics with practical use, making it an ideal companion for everyday adventures and stylish trips alike.

Gearing Up for Continuous Growth

Over the past five decades, TUMI has established over 300 retail outlets in major urban centers and travel hubs worldwide. The brand's relentless pursuit of excellence continues as it expands its reach, providing premium products to an ever-growing community of travelers and lifestyle enthusiasts.

Andrew Dawson, TUMI's president, expressed the brand's relentless focus on enhancing customer journeys, stating, “For 50 years, TUMI has prioritized our customers and delivered products that make a meaningful difference.” He underscored that whether embarking on a quick urban trip or a global expedition, TUMI aims to perfect every journey. The brand thrives on its passionate team, committed to continuous innovation—be it through advanced materials or functional details, always keeping the customer in focus.

With this 50th anniversary, TUMI looks ahead to what's next, laying the groundwork for the brand's evolution over the next half-century while celebrating the achievements of the past.

Exciting Times Ahead

TUMI plans to commemorate its 50-year legacy throughout the year with the launch of exciting new products and marketing campaigns, supported by a vibrant roster of global ambassadors and brand allies.

For those unfamiliar with TUMI, the company has been a pioneer in crafting first-class luxury goods for business travel and lifestyle since 1975. They strive to enhance, simplify, and beautify the travel experience, blending impeccable functionality with creative ingenuity as a lifelong partner for those pursuing their passions. Detailed information about TUMI can be found at TUMI.com.

Conclusion

As TUMI celebrates this landmark year, it is clear that the brand remains a key player in the world of travel, committed to innovation and customer satisfaction for years to come. With a storied history and a bright future, TUMI continues to set the benchmark for excellence in travel gear.