#United States #California #Premium Spirits #Bandero Tequila #John Paul DeJoria

Bandero Premium Tequila Expands Its Reach

In an exciting development for tequila enthusiasts and the spirits industry, Bandero Premium Tequila has announced its expansion into three new states: Illinois, Nevada, and North Carolina. This venture comes within the first quarter of 2025 and is a direct response to the growing demand for premium quality spirits in the United States. Founded by the esteemed John Paul DeJoria, co-creator of the iconic Patron Tequila, Bandero has already made significant strides since its inception in 2021, with prior availability in marketplaces like California, Colorado, New Jersey, New York, and Texas.

A Commitment to Quality and Sustainability

At the heart of Bandero's philosophy is the commitment to excellence. The tequila is crafted using only the finest Blue Weber Agave cultivated for seven years in the rich, red clay soil of Jalisco's Highland region. This dedication has resulted in a luxurious flavor profile, recognized for its floral notes and sweet undertones, that appeals to both casual drinkers and connoisseurs alike. Bandero's Blanco tequila has recently earned accolades, including the Gold Best in Class at the 2025 Berlin International Spirits Competition, achieving an impressive 95-point score, the highest in the competition.

Unique Offerings in the Tequila Market

Bandero features two standout products: their additive-free Blanco, which is triple-distilled and chill-filtered to ensure exceptional purity, and the innovative Café variety. The Café tequila infuses the award-winning Blanco with rich Mexican coffee and agave honey, creating a velvety and indulgent spirit with flavors that dance between freshly roasted coffee and hints of vanilla and cacao. Each product is priced affordably at under $50, filling a crucial gap in the market for accessible, premium tequila.

Emphasis on Heritage and Craftsmanship

As Bandero continues to expand its foothold across the United States, the focus remains steadfast on promoting craftsmanship, sustainability, and Mexican heritage. The production utilizes a zero-waste approach, recycling liquid byproducts for irrigation and repurposing agave fibers to support local agricultural efforts. Furthermore, the packaging is eco-friendly, featuring canteen-style bottles made from recycled glass and vegan leather. Johanna DeJoria, VP of Sales and a key figure in the company, stated, "As we grow into new markets, our goal is to continue to share our story of craftsmanship and sustainability."

Strong Market Presence and Future Potential

The demand for tequila has seen a meteoric rise, with it becoming the second best-selling spirit in the U.S. in 2023, generating sales of around $6.5 billion. Bandero capitalizes on this trend, emphasizing a no-compromise approach to sipping tequila that prioritizes authenticity while remaining accessible. Recent figures indicate a 50% increase in sales from last year and a 40% growth in market share over the past four months, highlighting the brand's responsiveness to consumer desires for quality tequila.

With its expansion into these new markets, Bandero is not just increasing its distribution footprint; it is reinforcing its commitment to quality, sustainability, and a celebration of Mexican craftsmanship that resonates with modern consumers.

For more details about Bandero Premium Tequila, visit their official website or their social media pages where they share the latest updates and product offerings.