MarketsandMarkets Strengthens Leadership with Milan Rao's Appointment as COO and CRO

MarketsandMarkets Welcomes Milan Rao as COO and CRO

MarketsandMarkets, a notable startup with Indian origins, has made headlines by appointing Milan Rao as its new Chief Operating Officer (COO) and Chief Revenue Officer (CRO). This strategic move signifies the company's commitment to enhancing its leadership team in line with its ambitious growth objectives, notably leveraging its unique AI-based knowledge platform and consulting services.

Milan Rao joins MarketsandMarkets with an impressive background, bringing over 25 years of substantial experience in operational excellence and driving revenue growth across various global organizations. His career history includes pivotal roles at esteemed firms such as Wipro, GE Healthcare, and Airtel where he has consistently led transformation initiatives for clients across diverse sectors. Rao’s extensive experience in scaling startups and collaborating with private equity firms positions him perfectly to navigate the evolving market landscape.

Sandeep Sugla, the Founder and CEO of MarketsandMarkets, expressed excitement regarding Milan's appointment, highlighting that his extensive expertise is ideal for propelling the company’s global growth and scaling aspirations. Sugla pointed out that Milan’s in-depth understanding of both large corporations and startups would be crucial as MarketsandMarkets works to help businesses leverage megatrends like AI, clean technology, the Internet of Things, and blockchain. These trends present transformative opportunities for industries ranging from technology to automotive.

Milan's role will be essential in guiding the company through the ongoing global disruptions precipitated by these megatrends. According to MarketsandMarkets’ assessments, new revenue sources totaling around USD 25 trillion are projected to emerge by 2030, highlighting substantial growth prospects for its clients. As COO and CRO, he will harness operational efficiencies while spearheading sustainable revenue generation through innovative market strategies and partnerships.

Milan shared his enthusiasm for joining the firm, emphasizing the unique position MarketsandMarkets holds in the market, especially with its AI-driven platform. He noted that the platform is specifically designed to provide actionable insights to global leaders, enabling them to not only withstand but also thrive amid disruptive changes in their respective industries.

With a strong educational foundation that includes an MBA from IIM Calcutta and a bachelor’s degree in computer science from IIT, BHU-Varanasi, Milan also completed an advanced management program at Harvard Business School. Beyond his corporate accomplishments, he is dedicated to various social causes, particularly in education and healthcare for underprivileged communities.

MarketsandMarkets has garnered the attention of leading industry analysts and was honored by Forbes as one of 'America’s Best Management Consulting Firms 2023.' The firm’s emphasis on leveraging a comprehensive understanding of emerging technologies to foster growth sets it apart in the competitive landscape of management consulting. The company supports its clientele in navigating new revenue opportunities, which are essential for staying relevant in a rapidly transforming economy.

The B2B landscape is witnessing a monumental shift, with approximately $25 trillion in new revenue streams anticipated to replace existing ones in this decade. MarketsandMarkets is committed to partnering with clients to maximize these opportunities through various service offerings, including market share gain and go-to-market strategies.

Rao's leadership promises to be a transformative force within the organization, as he prepares to guide MarketsandMarkets into its next phase of growth. The firm continues to enhance its capabilities in delivering profound insights and strategic direction through its AI-powered Market Intelligence Cloud, underscoring its mission to empower businesses to adapt to an environment marked by volatility.

By focusing on building robust strategies and understanding market dynamics, Milan aims to ensure that the firm's global clients, totaling around 13,000, are equipped to excel in an increasingly competitive and fluid business landscape. With such a foundation, MarketsandMarkets is poised to continue leading the charge in identifying key trends that shape the future of industries worldwide.