HarperDB Unveils New Brand Identity and Enhanced Web Performance Capabilities

HarperDB's New Era: A Corporate Rebranding

On March 4, 2025, HarperDB, previously recognized as a Distributed Systems Platform since its inception in 2017, announced an exciting transformation: a comprehensive rebranding as "Harper." This new identity marks a pivotal shift from a conventional database vendor to a premier full-stack application delivery platform, fully equipped to empower data architects and development teams.

The rebranding comes with a clear intent to streamline the company's identity, shedding the database-centric notation from its name to better align with its broadened mission. Harper's new branding and redesigned website signify the evolution of its offerings, which now focuses on maximizing performance while effectively managing the complexities of data-driven applications.

Innovation Driving Performance

With an emphasis on continuous improvement fueled by customer feedback, Harper has effectively revolutionized the traditional software stack. The company has streamlined what was once a multi-layered architecture, usually comprising several interconnected systems, into a singular sophisticated platform. This innovation encompasses database, application, cache, and messaging functionalities—all encapsulated within one system, operating on a single server.

By eliminating cumbersome layers of resource-intensive logic, serialization, and network processing, Harper enhances speed and responsiveness significantly. As a result, the users can experience response times that are dramatically faster, which in turn contributes to improved customer engagement and satisfaction, ultimately driving increased revenues for those who utilize Harper's technology.

CEO and Co-Founder Stephen Goldberg expressed, "From the outset, Harper has been focused on delivering incredible performance for web-based applications. We started with a database because we knew that we had to get that foundation right. The rebrand ultimately reflects our long-term vision of delivering the most performant, future-forward application platform, allowing digital commerce brands to deliver lightning-fast experiences to their customers that drive revenue while reducing IT costs and complexity."

Addressing the Need for Speed

In today's fast-paced digital economy, the importance of speed cannot be overstated. Harper's technology aims to remove traditional barriers that can hinder web performance, ensuring seamless customer journeys from browsing to checkout. Processes that generally take upwards of 100 milliseconds to complete on standard systems now occur in just 0.2 to 1 millisecond using Harper's advanced platform. Users have observed page load speeds nearly ten times faster than industry averages, with some reporting Largest Contentful Paint (LCP) load times that are 30 times quicker than their competitors.

In 2023, a historic shift occurred with online consumer spending surpassing traditional in-store shopping, registering at 63% against 37%. The criticality of speed in securing consumer purchases has been well documented. Research from Truelist indicates that nearly 80% of consumers dissatisfied with website load times are less likely to return, and 70% state that speed impacts their purchase decisions. Moreover, a whopping 75% of sales are forfeited due to cart abandonment. These statistics clearly underline the significant ROI implications for businesses adopting Harper, as even a marginal enhancement in speed can yield multimillion-dollar returns.

Recognition and Future Prospects

In recognition of its commitment to delivering high-speed digital infrastructure and tackling the challenges associated with latency and complexity, Harper has earned accolades as a 2024 IDC Innovator. This recognition cements Harper's position not just as a technology provider, but as a thought leader in the quest for superior web performance solutions.

Harper is poised to provide organizations the tools they need to achieve unprecedented levels of web speed, scale, and performance. Their customer base has reported page load speeds up to seven times faster than industry standards, nearly 30 times improved LCP metrics, and year-over-year revenue growth exceeding 25%. By effectively combining core functions—data management, application delivery, caching, and messaging—into one seamless operation, Harper truly redefines the development and maintenance of data-driven applications.

For more information and to see their new platform in action, visit www.harpersystems.dev.