Janaka Atugoda Appointed Managing Director of Global AdTech at MindgruveMacarta
MindgruveMacarta Expands Leadership with Janaka Atugoda
In a significant move reflecting its ambitions in advertising technology, MindgruveMacarta, a global leader in performance marketing and data technology, has announced the appointment of Janaka Atugoda as its Managing Director of Global AdTech Solutions. This strategic hiring comes at a time when the agency is poised for growth, especially in the European markets.
Janaka Atugoda, previously Amazon's lead in global AdTech solutions, brings a wealth of knowledge and a robust track record to MindgruveMacarta. During his tenure at Amazon, he collaborated with major clients such as Johnson & Johnson, L'Oreal, Mars, Coca-Cola, and Peloton, refining advertising strategies that have yielded outstanding results. His prior role at Johnson & Johnson also involved overseeing data strategies across Europe, the Middle East, and Africa (EMEA).
Chad Robley, the Chairman and CEO of MindgruveMacarta, stated, "Atugoda brings more than a decade of expertise in AdTech and data strategy, overseeing global solutions for Fortune 500 brands. His leadership comes at a pivotal moment as we expand our data consulting and marketing technology capabilities worldwide." This sentiment underlines the agency's commitment to enhancing its services, leveraging Atugoda's impressive background.
Atugoda's vision aligns with MindgruveMacarta's goal of providing integrated solutions that combine creative performance marketing with advanced analytics. Following its successful merger with Icon Commerce, the agency is rapidly broadening its team, welcoming experienced professionals like former Crispin Porter ECD, Victor Camozzi, as Executive Creative Director and Haven Brady, a former long-time client, as Vice President of Integrated Strategy.
"MindgruveMacarta is at the forefront of performance marketing, retail media, and data innovation," Atugoda remarked. He expressed his enthusiasm about the opportunity to shape how the agency utilizes its proprietary technology and expands its international outreach. He added that it’s not only the potential for growth that excites him but also the collaborative culture, innovative spirit, and visionary leadership at the agency.
Operating from London, Atugoda is expected to play a crucial role in boosting MindgruveMacarta's operations in Europe, ensuring that the agency meets the sophisticated needs of clients within the realm of advanced analytics and data consulting. His academic credentials further bolster his expertise; Atugoda holds a Master’s degree from the London School of Economics in Analysis, Design, and Management of Information Systems, alongside a Bachelor’s degree in Electrical and Electronic Engineering from King's College, University of London.
Founded from the merger of Mindgruve, Macarta, and Icon Commerce, MindgruveMacarta focuses on accelerating brand growth via data-driven marketing, creative strategies, and commerce solutions. With an ever-growing team of over 300 experts worldwide, the agency is dedicated to delivering integrated performance marketing and retail media solutions that position global brands for success in a competitive landscape.
For more details about MindgruveMacarta and its services, visit their official website.
Topics Business Technology）
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