#Paris #France #Allied Telesis #Smart Retail #NRF Europe

Allied Telesis Showcases Secure Connectivity at NRF Europe 2026

In the bustling environment of the NRF Europe 2026, Allied Telesis, a global frontrunner in secure, high-performance networking solutions, is set to unveil its award-winning unified management platform specifically designed for the retail technology community. This showcase aims to demonstrate how a reliable network infrastructure can empower retailers to create smarter and more connected stores, prepared for the future.

The NRF Europe event serves as a pivotal gathering for retailers and technology leaders at a time when the role of the retail network is undergoing rapid transformation. Connected devices, cloud applications, artificial intelligence, digital services, and innovations such as ‘smart mirrors’ with AI in fitting rooms are creating new demands on the infrastructure that supports today’s retail environment.

As retailers increasingly embrace AI and connected technologies, the significance of network infrastructure becomes more pronounced. Studies show that infrastructure failures account for an alarming 53% of all point-of-sale system outages, costing an average retailer around $4,700 per minute—soaring to $9,000 per minute on high-traffic days like Black Friday. This highlights the urgent need for robust and reliable networking solutions.

Allied Telesis stands ready to assist retailers in navigating this evolution through secure, scalable, and manageable network solutions tailored to the needs of contemporary stores. At their booth G-067, they will illustrate how their unified management platform delivers the visibility, automation, and AI-driven insights requisite for operating secure and resilient digital environments, seamlessly integrating both wired and wireless infrastructure.

Antonella Santoro, Vice President of Marketing at Allied Telesis, remarked, “Retailers face mounting pressure to deliver seamless digital experiences while maintaining the efficiency, security, and resilience of their operations. The network is crucial in achieving this. At NRF Europe, we are eager to demonstrate how the right network infrastructure can provide retailers with the reliability and flexibility they need today while laying the groundwork for future technologies.”

Attendees of NRF Europe 2026 are encouraged to visit Allied Telesis at booth G-067 to learn more about how smart networking solutions can support connected retail environments, streamline operations, and offer a strong foundation for future innovations. To arrange a meeting with Allied Telesis executives during the event, interested parties can email [email protected].

For further insights and information, please visit AlliedTelesis.com. This event not only highlights the advancements in networking technology but also emphasizes the critical role of robust infrastructure in mastering the challenges of modern retail. The future of retail is here, and Allied Telesis is at the forefront helping businesses adapt and thrive.