Tearal Campaign
2025-11-01 03:33:32

Tearal Launches Exciting 'Uluchuru! Uruoshi Campaign' with Tomoki Nishiyama and Daisuke Maeda

Introducing the 'Uluchuru! Uruoshi Campaign' by Tearal



On November 1, 2025, Tearal, a brand under I-ne in Osaka, will kick-off an exciting collaboration campaign titled "Uluchuru! Uruoshi Campaign," featuring the talented stars Tomoki Nishiyama and Daisuke Maeda. This initiative promises interactive participation and exclusive content for fans and customers alike.

Campaign Details


1. Receipt Submission Campaign


This campaign will run from November 1, 2025, to January 31, 2026. Participants can enter by purchasing any Tearal product from selected retail locations, including drugstores, variety shops, and supermarkets nationwide. Participants need to upload their purchase receipt on the dedicated campaign site and provide their personal information to complete their entries.

Important Note: Products with different packaging but containing the same ingredients are treated as the same product for the purposes of the campaign. For example, the Moisture Rich Serum and the Moisture Rich Serum (collaborative version) will count as a single entry.

Eligible Products:
  • - Moisture Rich Serum: Close to tear composition for 'Uruchuru Eyes'.
  • - Moisture Clear Serum: For clear white eyes with redness care.
  • - Moisture Refresh Serum: For a refreshing wake-up effect.

Additionally, participants who enter this campaign will receive two types of gifts:
1. Exclusive Videos: All purchasers will be able to access unique videos starring Nishiyama and Maeda, tailored according to the product purchased. Purchasing the Rich Serum will get viewers Video A, while buying the Clear Serum will provide Video B.
2. Lucky Draw: Among all entries, 100 lucky winners will get an original postcard set featuring Nishiyama and Maeda (three designs) along with a mini charm from Tearal.

2. Social Media Campaign (W Campaign)


In addition to the receipt submission, the campaign will also include a social media component hosted on Tearal's official accounts. Participants who follow the Tearal official accounts and re-share the designated posts stand a chance to win a signed Cheki photo by entering this draw for ten lucky winners.

Who Are Tomoki Nishiyama and Daisuke Maeda?


Nishiyama and Maeda gained considerable attention on the 2024 audition program 'Timelesz Project AUDITION', aired to select new members for the male idol group Timelesz (formerly known as Sexy Zone). The two made a significant impression with their stellar performances and visuals. Post-show, their collaboration in dance further cemented their bond, leading to the creation of this campaign. Nishiyama's desire for a 'trustworthy group with strong members' prompted him to invite Maeda into this venture.

Campaign Product Lineup


  • - Moisture Rich Serum: A formula incorporating seven mineral ions comparable to tear composition for lasting hydration. Suitable for all ages and available at a price of ¥1,320 (tax included) with a capacity of 13ml.
  • - Moisture Clear Serum: Enriched with eight active ingredients including vitamins to address redness and support eye health, priced at ¥1,320 (tax included) with a capacity of 13ml.
  • - Moisture Refresh Serum: Provides relief from eye fatigue with eight active components for an incredibly refreshing experience, also priced at ¥1,320 (tax included) in a 13ml size.

Where to Purchase


The products will be available at various nationwide drugstores, variety shops, Don Quijote, and supermarkets, except for select stores. For complete listings, check Tearal's official website.

Join the Campaign!

Don’t miss out on this exciting opportunity to engage with your favorite stars through the 'Uluchuru! Uruoshi Campaign' by Tearal. Visit the campaign site at https://i-ne.campaigns.jp/lp/tearal for more information and details on how to participate!

Stay connected with Tearal on Instagram and X for updates and announcements regarding the campaign.


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Topics Consumer Products & Retail)

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