#Japan #Tokyo #Gong cha #Kirin Beverage #Mango Tea

Exciting New Product Launch from Gong Cha

Gong Cha Japan, a well-known global tea cafe chain originating from Taiwan, is set to captivate tea lovers with its latest product innovation. Starting July 1, 2025, exclusive to Seven-Eleven stores across Japan, the popular number one tea, Mango, joins the lineup alongside a revamped version of the beloved black sugar oolong milk tea. This collaboration with Kirin Beverage aims to introduce new tea aspects to customers while contributing to the evolving tea culture.

The announcement marks a significant collaboration between Gong Cha and Kirin Beverage, launched in 2024. Their first-ever bottled drinks are designed to provide an accessible yet high-quality tea experience, enticing both loyal customers and those new to Gong Cha. In just a week, they sold approximately 5.7 million bottles, reflecting the enthusiasm surrounding these new offerings.

For their revamped product, the Black Sugar Oolong Milk Tea, Gong Cha has enhanced the original flavor for a richer taste, combining the premium oolong tea from Fujian, China, with the sweet richness of brown sugar. The result is a luxurious milk tea experience that balances the distinctive aroma of the oolong with the sweetness of brown sugar.

Furthermore, the Ali Shan Oolong Mango Tea Ade, showcasing the number one flavor in Gong Cha's fruit tea category, brings the delightful mango taste directly to customers in a convenient bottle. Combining the luxurious mango flavor with the refreshing scent of Ali Shan oolong tea, this unique blend promises a juicy and refreshing taste that is perfect for any occasion.

To highlight Gong Cha's personality, the new product packaging reflects their branding with a redesign featuring Gong Cha red caps, making it visually appealing as well.

As a token of appreciation for those hardworking days, these new products offer a touch of luxury to everyday moments. Gong Cha and Kirin Beverage share a commitment to spread happiness through the evolving tea culture, contributing to a more enriched society for all.

The recent tasting performed with Gong Cha crew members yielded impressive results. Of the crew that participated, a staggering 86% noted the improvement in the new version of the Black Sugar Oolong Milk Tea, with additional feedback highlighting the enhanced aromatic quality. An overwhelming 99% of the crew felt a strong sense of the 'Gong Cha essence' in the refreshed drink. Comments included praises for the noticeable increase in tea aroma, allowing for a better balance of sweetness and tea flavors.

In addition to the oolong tea treats, feedback for the new Ali Shan Oolong Mango Tea Ade showed that 93% felt it captured the essence of Gong Cha, with multiple reviewers sharing how the mango's fragrance complemented the oolong tea perfectly. They love having an easy-to-purchase option at convenience stores for one of Gong Cha's most popular flavors.

These products are meant to be enjoyed, whether as a treat after a long day, a small indulgence as part of your routine, or simply to explore the delightful world of tea.

For product details, including the newly designed packaging and pricing, here's a brief overview:
- Product Name: Black Sugar Oolong Milk Tea / Ali Shan Oolong Mango Tea Ade
- Volume & Container: 400ml PET bottle
- Retail Locations: Available at all Seven-Eleven stores nationwide (21,738 stores as of May 2025)
- Launch Date: July 1, 2025
- Price: 178 yen each (excluding tax)

With this exciting product launch, Gong Cha not only continues its mission to deliver high-quality tea but also showcases its commitment to innovation and enhancing customer satisfaction. Don't miss out on the opportunity to try these products when they hit the shelves!