PTC Strengthens Leadership Team with Robert Dahdah as CRO to Drive Growth

PTC Announces New Leadership Appointment



On December 9, 2024, PTC, a global leader in software solutions for manufacturers, made a significant addition to its executive team by appointing Robert Dahdah as the Executive Vice President and Chief Revenue Officer. This strategic move underscores PTC's commitment to enhancing its global sales initiatives and fostering customer success, particularly within its Digital Thread division.

Background of Robert Dahdah



Before joining PTC, Dahdah held the position of Corporate Vice President for Global Healthcare and Life Sciences at Microsoft. With over 30 years of experience navigating large-scale global sales and marketing organizations for publicly traded companies, he brings a wealth of knowledge and expertise to his new role. His previous tenures at esteemed firms such as Nuance Communications and ADP have equipped him with a deep understanding of the sales cycle, pipeline acceleration, and vertical market expansion.

Dahdah's long history of managing extensive go-to-market teams is particularly relevant as PTC seeks to solidify its market position and drive growth through innovative strategies.

Leadership Vision and Goals



Neil Barua, PTC's President and CEO, expressed his excitement about Dahdah's transition to the company, stating, "Rob is an accomplished go-to-market leader with a proven track record of delivering results, building winning teams, and creating a great customer experience." Barua emphasized that Dahdah's appointment aims to inject focus, speed, and accountability into the Digital Thread go-to-market team, which is integral to PTC's operations.

“With Rob's leadership, we expect to enhance our capabilities in addressing customer needs and increasing overall business growth," Barua added.

Dahdah himself stated, "I'm thrilled to join an industry leader in PTC, whose software plays a critical role in how manufacturers and product companies design, manufacture, and service the products that the world relies on." His enthusiasm for partnering with PTC's leadership team highlights his commitment to executing the company’s vertical-focused go-to-market strategy effectively.

The Role of the Digital Thread at PTC



The Digital Thread concept plays a central role in PTC's offerings, enabling manufacturers to create comprehensive digital models that guide product development, manufacturing processes, and lifecycle management. By integrating data and digital innovation, PTC empowers companies to enhance efficiency, reduce time-to-market, and improve overall product quality. Dahdah’s directive will be pivotal in refining PTC’s strategies around these offerings and ensuring that customers benefit from unparalleled service and insights.

About PTC



Founded and headquartered in Boston, Massachusetts, PTC is a known player in the digital transformation arena. With a formidable team of over 7,000 employees supporting more than 30,000 customers worldwide, PTC continues to push the boundaries of technology tailored for manufacturing and product sectors. The company’s dedication to innovation positions it strategically in a competitive market, ready to tackle contemporary challenges head-on.

For more information about PTC’s innovative solutions and to stay updated on their latest announcements, visit PTC's official website.

In conclusion, Robert Dahdah's appointment signals an exciting new chapter for PTC. With his extensive background and strategic vision, he is poised to make a significant impact on the company's future, further solidifying its position as a leader in digital transformation for manufacturers and product companies.

Topics Business Technology)

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