#China #Hisense #Qingdao #AI Sustainability #ESG Innovation

Hisense's Bold Steps in ESG Initiatives

In a significant leap towards sustainability, Hisense, a global player in consumer electronics and home appliances, is making waves with its commitment to Environmental, Social, and Governance (ESG) initiatives. Announced on November 7, 2025, the company laid out its ambitious goals in its latest ESG report, highlighting its strategic focus on technology powered by AI. This progressive journey marks a pivotal moment for Hisense as it seeks to redefine industry standards and promote responsible innovation.

AI and Green Development

At the heart of Hisense's ESG strategy is the integration of artificial intelligence (AI) into its operations. Emphasizing a dual approach of “intelligence + green development,” the company is re-engineering its manufacturing processes and supply chains for reduced environmental impact. The recent recognition of its Hitachi’s Huangdao factory by the World Economic Forum as the world’s first Sustainability Lighthouse in the Variable Refrigerant Flow (VRF) sector further underscores this commitment. This pioneering factory is celebrated as a model for applying AI and digital technology to foster sustainability in manufacturing.

With a clear roadmap laid out in its inaugural Carbon Neutrality White Paper, Hisense is aiming for carbon peaking by 2026 and full neutrality by 2050. This ambitious target is backed by an unwavering commitment to embedding sustainability as a core business driver. Over 130 green and low-carbon technical standards have already been established, which include four Zero-Carbon Factories and numerous Green Factories across the globe, demonstrating Hisense’s initiative in renewable energy and eco-friendly practices.

Commitment to Community Welfare

For Hisense, technology transcends mere electronics; it’s about serving humanity. The company’s long-standing commitment to public welfare initiatives incorporates promoting education, inclusivity, and enhancing community vitality. Leveraging AI, Hisense is transforming the way these initiatives are implemented, making them more effective and transparent. These actions have not only been recognized with awards like the Ram Charan Management Practice Award (Grand Prize) but have also earned Hisense a spot on Forbes China's list of Best ESG Employers.

Hisense has partnered with the UEFA Foundation to facilitate connections between hospitalized children and football stars across 22 countries. It also co-hosted the Barrier-Free Championship to advocate for inclusive viewing experiences in sports and launched a football program in Indonesia, benefiting 60 school teams. Such efforts embody Hisense's vision of “Innovating a Brighter Life” for individuals around the world.

Strengthening Governance

Strong governance is a cornerstone of Hisense’s ESG success. In 2024, the company achieved compliance management system certification, reinforcing its commitment to governance, environmental protection, labor rights, and anti-corruption measures. This comprehensive approach to governance positions Hisense as a leader in corporate responsibility.

The Path Forward

As 2025 unfolds, marking the first year of comprehensive AI integration, Hisense is poised to propel its initiatives further across all facets of its ecosystem. By coupling intelligent innovation with sustainable practices, Hisense is not only prepared to create replicable solutions for global ESG challenges but is also dedicated to bringing technology infused with warmth into millions of homes worldwide.

About Hisense

Established in 1969, Hisense has grown into a globally recognized brand, operating in over 160 countries. The company specializes in delivering high-quality multimedia products and intelligent IT solutions. Achieving the rank of No. 1 globally in the 100-inch and above TV segment from Q1 2023 to Q1 2025, Hisense’s commitment to quality and innovation continues to propel its global partnerships, including as the official sponsor of the FIFA World Cup 2026™.