The Home Depot Expands Magic Apron for Enhanced In-Store Guidance Across the U.S.

The Home Depot's Revolution in In-Store Experience

The Home Depot, the world’s largest home improvement retailer, has announced a nationwide enhancement to its innovative AI assistant, Magic Apron. This expansion is designed to deliver personalized, store-specific guidance to customers across all U.S. locations, significantly improving the shopping experience for both customers and employees alike.

As shoppers increasingly rely on technology for assistance, Magic Apron aims to facilitate smoother navigation throughout Home Depot stores. By providing tailored information and personalized recommendations based on the customer's selected store, this AI assistant builds on five decades of home improvement experience and data on millions of products available online. This technology positions the retailer at the forefront of customer service innovation in the home improvement sector.

With Magic Apron, customers can directly engage with the AI assistant while shopping. They can initiate conversations through text or voice-to-text options, share images of products, and even interact in different languages. This flexibility makes it easier than ever to obtain relevant assistance while navigating the expansive aisle set-ups of Home Depot.

Moreover, accessing Magic Apron is straightforward. Customers can use the Store Mode feature in The Home Depot's mobile app or scan QR codes located throughout the store to connect to this helpful tool. The Store Mode not only aids in navigating the aisles but also utilizes barcode scanning to check product availability and receive real-time information about specific store layouts.

This latest enhancement is a direct response to customer feedback received during the pilot phase, where users reported positive experiences citing that the AI assistant helped them find products more efficiently, boosted their confidence in making purchasing decisions, and improved their overall understanding of product compatibility for various projects.

The AI assistant assists customers throughout every phase of their shopping journey, including:
- Expert Guidance: Magic Apron helps customers with tailored advice, whether they need to determine product suitability for their projects or seek recommendations for the necessary tools and materials. For instance, a customer can send a picture of a lawn seed bag and inquire about the type of fertilizer suitable for their specific climate or find out the materials needed for patching drywall.
- Flexible Query Options: Customers can pose questions via text, utilize the voice-to-text feature, upload images, and communicate in their preferred language, ensuring a comfortable shopping experience irrespective of customer backgrounds.
- Quick Product Searches: By navigating the store's map within the assistant, customers can promptly locate aisles and sections where products are positioned while verifying the availability of items both in their chosen location and across other Home Depot stores.

Jordan Broggi, Executive Vice President of Interconnected Retail at The Home Depot, expressed the company's commitment to blending digital and in-store experiences seamlessly. He emphasized, "Customers come to The Home Depot seeking specialized advice, and we understand that they want their shopping experience to be simple and efficient. Magic Apron capitalizes on our digital prowess, enhancing the physical shopping experience and thereby aiding customers to find products, receive guidance on their projects, and make quicker decisions. Our associates remain the cornerstone of this shopping experience, with Magic Apron offering customers an additional avenue for accessing assistance while in our stores."

Magic Apron is currently active in more than 2,000 Home Depot locations across the United States, marking a significant step forward in the retailer's ongoing mission to innovate in customer service within the home improvement industry.

About The Home Depot

The Home Depot is renowned for being the largest home improvement retailer globally. As of the second quarter of fiscal year 2026, the company operates 2,364 retail outlets and employs over 470,000 associates. The company is publicly traded on the New York Stock Exchange under the ticker symbol HD and is a member of both the Dow Jones Industrial Average and the S&P 500.