Valiuz and Google Cloud Join Forces to Enhance AI Adoption Among Employees

Valiuz Partners with Google Cloud to Enhance AI Adoption

In an exciting move to streamline its business operations, Valiuz, a prominent data alliance and retail media network, has partnered with Google Cloud. This collaboration aims at promoting the internal adoption of artificial intelligence (AI) through the implementation of Google Cloud’s innovative platform, Gemini Enterprise. By making this advanced AI tool accessible to every employee, Valiuz is poised to not only enhance collaboration and productivity but also transform its overall business practices.

A Strategic Collaboration

Valiuz is taking a significant step by integrating AI into its core operations. With approximately one in three employees already utilizing AI tools, the introduction of Gemini Enterprise represents a crucial advancement. This new platform offers employees seamless access to various applications and systems, thereby increasing productivity and agility.

The integration of Gemini Enterprise is anticipated to help Valiuz's teams work more efficiently, allowing them to find necessary information more readily and conduct more effective campaign creation. Notably, the platform also supports real-time content adaptation and automation, which is a game changer for business operations.

Benefits Realized in the Workplace

The collaboration is expected to yield tangible benefits. Increased cross-departmental collaboration is one of the immediate advantages, as the interconnectedness of internal tools enables better information sharing among employees. This integration effectively diminishes silos within the organization, leading to faster knowledge transfer and increased productivity.

In terms of marketing, the use of consolidated data and insights is set to enhance the effectiveness of Valiuz's cross-channel campaigns. With a clearer view of customer interactions, Valiuz teams can make informed budget allocation decisions across different marketing channels, thus optimizing their strategies in real time.

Moreover, for their retail media segment, Valiuz anticipates the establishment of a 'Content Factory'. This innovation powered by AI could revolutionize content delivery, enabling the automatic production of highly personalized marketing materials tailored to local audiences, whether in visual or video form.

Leadership Insights

Mathieu Dodergny, Chief Technology Officer at Valiuz, emphasized the previous use of AI and expressed enthusiasm about enabling broader access to this technology within the company. This fundamental change in business strategy marks a significant development towards enhancing employee engagement and improving overall performance metrics.

Isabelle Fraine, Managing Director of Google Cloud in France, also highlighted the excitement of enabling Valiuz employees with practical AI tools to facilitate their daily workloads. The collaborative effort is positioned to bolster innovation and accelerate the production of impactful marketing campaigns, all while ensuring the seamless operation of retail media.

Valiuz: A Leader in Data Utilization

Founded in 2019, Valiuz has emerged as a frontrunner in leveraging collective intelligence to transform data into a strategic asset. With a strong backing of around twenty partner brands, including well-known names like Leroy Merlin and Decathlon, Valiuz stands out with an extensive customer database. This data not only supports enhanced consumer interactions but also empowers brands to provide personalized shopping experiences at scale.

A Look Ahead

As Valiuz continues its journey, the company is keen on establishing itself as a leader in data-driven retail media across Europe. The strategic alliance with Google Cloud marks a significant milestone in this journey towards becoming the go-to source for innovative marketing solutions in the retail space.

In summary, the partnership between Valiuz and Google Cloud is set to transform workplace practices and redefine marketing approaches. With the rollout of Gemini Enterprise, employees will be better equipped to navigate the complexities of modern business, allowing for more agile and effective strategies that align with today’s rapidly evolving marketplace.