Dive into the JUNGSAEMMOOL Popup Experience in Japan
From August 10 to August 25, 2026, the renowned Korean makeup artist brand JUNGSAEMMOOL will host a limited-time popup event at Tokyu Plaza Omotesando, located on the third floor of Omokado. This exciting event allows beauty enthusiasts to explore the diverse offerings of JUNGSAEMMOOL, including their celebrated makeup items and the newly launched skincare line, "BeginS by JUNGSAEMMOOL," as well as the men's line, JUNGSAEMMOOL MEN.
Dive into the Beauty World
Attendees can experience a wide array of products that showcase the JUNGSAEMMOOL aesthetic, characterized by professionalism and artistry. Not only will visitors be able to try out popular items, but they will also be the first to purchase new products that have yet to be released offline in Japan, making this an unmissable opportunity.
Special Promotions and Exclusive Launches
During the popup, customers can also enjoy various special promotions. From purchasing bonuses based on spending thresholds to the unique "Micro Shopping Bag Challenge," there are plenty of incentives for attendees to engage with the brand. Furthermore, limited purchase incentives associated with the brand's image models, the boy group TWS (Towas), will be available, offering fans a chance to take home exclusive merchandise.
Artistic Atmosphere
The popup will immerse guests in a clean and premium space that resonates with the summer vibe, reflecting the artistic world of JUNGSAEMMOOL. It's the perfect setting for experiencing beauty in a way that is both engaging and enjoyable. Visitors are encouraged to make the most of this summer and share this special beauty experience alongside TWS.
Popup Details
- - Duration: August 10 (Monday) - August 25 (Tuesday), 2026
- - Hours: 11:00 AM – 8:00 PM
- - Location: Tokyu Plaza Omotesando, Omokado 3rd Floor
- - Address: 4-30-3 Jingumae, Shibuya-ku, Tokyo, Japan
Upcoming Product Launches
As part of the popup, JUNGSAEMMOOL will offer the following new products for early retail ahead of their official launch in Japan:
- - Essential Mool Cream (Single Type) - ¥4,070 (tax included): A moisturizing cream with a refreshing liquid texture that transforms into a cream upon application, resulting in a dewy complexion before makeup.
- - Essential Hydro Base Prep (Single Type) - ¥4,070 (tax included): A primer designed to keep makeup vibrant and fresh. Applying two pumps before makeup will ensure a beautiful application lasting throughout the day.
- - Artist Eye Palette Core (Three Variants) - ¥4,290 (tax included): An eye palette based on JUNGSAEMMOOL’s unique eye analysis, enhancing individual eye colors and ensuring a cohesive makeup look from eyes to cheeks.
Follow on Social Media for Special Offers
Attendees can also take part in several exciting campaigns during the popup:
- - Follow & Review Campaign: All guests who follow the official JUNGSAEMMOOL and BeginS social media accounts will receive a sachet of the JUNGSAEMMOOL Essential Mool Cream Light. Additionally, those who post reviews of the popup during the event period will be entered into a draw for a chance to win a BeginS Seeding Kit plus exclusive TWS merchandise.
- - Micro Shopping Bag Challenge: Customers spending over ¥10,000 (including tax) can participate in a fun challenge where they fill a micro shopping bag with as many eligible products as they can within 40 seconds, taking home a prize from the store.
- - Novelty Gifts: Various gifts are available depending on the purchase amount, ranging from keycaps and stickers to exclusive mini products and a chance to participate in the Micro Shopping Bag Challenge.
About TWS and JUNGSAEMMOOL
TWS, the boy group who will represent the youth culture in partnership with JUNGSAEMMOOL, debuted on January 22, 2024, and they embody the refreshing energy that accompanies their music genre, "Boyhood Pop." TWS continues to capture the hearts of fans, adding a unique layer to the JUNGSAEMMOOL brand experience this summer.
JUNGSAEMMOOL, launched in 2015, has been a trailblazer in the K-beauty realm with its philosophy to help individuals discover their unique beauty. It emphasizes natural, radiant makeup that has become a hallmark of Korean beauty, showcasing the technical expertise of makeup artists.
By attending this popup, you not only get to experience exciting new launches and promotional offers but also engage with a brand that has reshaped beauty standards. Save the dates and don’t miss out on this unique opportunity to elevate your beauty game with JUNGSAEMMOOL!