Hisense Launches AI-Driven Innovations at IFA 2025 to Transform Daily Living

Hisense Unveils Groundbreaking AI Innovations at IFA 2025

At the highly anticipated IFA 2025 event, Hisense, a key player in the global consumer electronics and home appliances market, unveiled an exciting theme: "AI - Your Life". This year, the company is set to redefine our daily experiences through a series of innovative products powered by artificial intelligence.

Immersive Entertainment Experiences

Hisense is showcasing its state-of-the-art display technologies aimed at providing immersive home entertainment. Among the highlights is the 116-inch RGB-MiniLED TV UX, featuring deep blacks, vibrant colors, and a breathtaking peak brightness of up to 8000 nits. This television is designed for movie nights and gaming marathons where every detail counts. As a pioneer in RGB-MiniLED technology, Hisense demonstrates how precise control over tiny LED lights delivers a vivid viewing experience. Alongside this, advancements in MicroLED technology and AI-driven sound solutions promise to transform living rooms into vibrant gaming zones or digital art galleries, making shared moments even more memorable.

Your Home Cinema Experience

Those seeking an immersive movie experience will be thrilled by Hisense's TriChroma Laser Cinema L9Q, capable of projecting images onto screens as large as 200 inches and supporting IMAX Enhanced technology for performance in well-lit environments. Furthermore, the C2 Ultra mini laser projector offers unmatched versatility with a projection capability of up to 300 inches, ideal for turning any wall into a gaming or movie night destination. With laser clarity and portability, every space can become a stage for entertainment, making weekends and evenings at home feel like a trip to the theater.

AI-Enhanced Daily Living

Hisense is also integrating AI into everyday life with smart appliances that blend design with technological sophistication. The new PureFlat Smart Series refrigerator features a 21-inch interactive display that serves as the kitchen’s core, offering meal planning assistance through AI, live game streaming via VIDAA, and the option to showcase AI-generated artwork. Additionally, the debut of the ConnectLife AI Agent marks a significant advancement, introducing an AI kitchen assistant and laundry helper that works to optimize energy use and streamline household chores. This technology enhances the overall connectivity, efficiency, and creativity of home life, alleviating stress from cooking to laundry.

Intelligent Comfort Solutions

Further enhancing everyday comfort is the award-winning U8 S Pro air conditioning unit, which merges intelligence with user comfort. Featuring HI-SENSOR technology to detect human presence and an AI voice assistant that responds to 18 commands, this cooling solution adapts to users' needs throughout the day. It includes a dual-point display adding personality to the unit, while features like Coanda airflow and 90-degree louvers ensure consistent cooling without drafts. Hisense’s expertise will also extend into smart building solutions, energy management, and automotive air systems, contributing to safer, smarter, and more sustainable mobility.

A Vision for the Future

At IFA 2025, Hisense is not only unveiling revolutionary products but also sharing its vision of how AI can understand, anticipate, and respond to human needs. By combining its leadership in RGB-MiniLED and laser display technologies with innovative smart home solutions, Hisense aims to empower people to live more freely, comfortably, and confidently, elevating their enjoyment of every moment at home and beyond.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, with a presence in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense holds the top position in the global market for TVs with displays measuring 100 inches and above (2023-Q1 2025). As an official sponsor of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a means of engaging audiences worldwide.