Truecaller Reports Robust User Growth Despite Ad Revenue Challenges

Truecaller Interim Report: Strong Growth Amidst Advertising Challenges

On October 28, 2025, Truecaller released its interim report covering the period from January to September 2025, showcasing substantial growth in recurring revenues and user engagement, despite facing various external challenges impacting its advertising segment. Truecaller, the leading platform for verifying contact identities and blocking unsolicited communications, reported a net sales increase of 2% to SEK 467.9 million from SEK 457.3 million, reflecting a remarkable 14% rise in constant currencies.

Key Highlights from the Report

Truecaller saw a phenomenal 55% increase in subscription revenues in constant currencies, primarily driven by conversions of non-paying users on its Android and iOS platforms. The company's other segment, Truecaller for Business, also displayed encouraging growth with a 39% revenue uptick. However, the advertising revenue did see a slight decline of 1% as external factors affected overall demand in this sector.

Truecaller's CEO, Rishit Jhunjhunwala, commented on the quarter's performance, noting the challenges encountered by the advertising segments, particularly with phasing out due to macroeconomic uncertainties and a new regulatory landscape in India impacting the Real Money Gaming (RMG) sector. Additionally, an unexpected algorithm change by the company's largest ad network partner also contributed to a downturn in revenue for click-throughs, significantly impacting the ads line despite stable user behavior on the platform.

User Engagement and Positive Trajectory

Despite the setbacks in advertising, Truecaller maintained a strong user engagement level, adding an impressive 15 million monthly active users to reach a total of 450 million. This robust user growth clearly demonstrates the platform’s effectiveness in fostering safe communication, with subscription growth continuing to exceed expectations across both major operating systems.

Ad Revenue Strategy Moving Forward

Moving ahead, Truecaller emphasizes its commitment to diversifying its advertising revenue streams to lessen volatility. The company aims to pivot more towards direct ad sales and expanding the geographical diversity of its revenue sources. The launch of adVantage, an AI-powered recommendation engine, is expected to aid in achieving precise segmentation and improved targeting to bolster the ads business.

In the report, Truecaller revealed that while there are external pressures, internal metrics remain strong. They are focusing on expanding the customer base and tapping into different market verticals to gain more traction away from their two largest advertising partners, which have significantly decreased from 71% of total revenue in 2022 to about 45% in Q3 2025.

Conclusion

Truecaller is navigating this challenging landscape with a strong vision for the future. The company's sustained focus on user growth, premium subscription uptake, and strategic advertising efforts place it in a position to recover from recent challenges. The combination of innovative solutions and adapting their business model aims to create a more robust foundation for enduring growth and success.

As Rishit Jhunjhunwala pointed out, "Our benchmarking and product innovations have prepared us to adapt to changing market dynamics, ensuring that Truecaller remains the foremost solution for secure communication globally."

Upcoming Events: Truecaller’s CFO Odd Bolin will discuss these findings further in a webcast and conference call on October 28, slated for 13:00 CET.

For further information and detailed insights, please check the interim report showcased by Truecaller through their corporate channels.