#Japan #AI tools #Tokyo #Claude AI #Switch Media

Switch Media's AI-Driven Initiative

Switch Media, a company based in Minato, Tokyo, known for developing the AI advertising data platform "CrossMedia Insight" and "TVAL", has recently implemented a forward-thinking approach by introducing paid Anthropic AI accounts named "Claude" for all of its employees. This move aims to enhance productivity and streamline operations through the integration of advanced AI technology.

Overview of the Initiative

The company provided its engineers with the Claude Max plan, which includes various AI coding tools, while business professionals were assigned the Claude Pro plan, both fully funded by the company. This initiative is designed to create an environment where all employees, regardless of their job function, can leverage AI tools as part of their daily tasks, dramatically increasing overall productivity and operational efficiency.

Background of Implementation

The introduction of Claude comes in response to the rapid evolution of generative AI, which has significantly enhanced productivity in software development. In a recent survey of developers, it was found that 73% of engineering teams utilize AI coding tools on a daily basis. Companies that fail to adopt such technology risk losing their competitive edge.

Internationally, remarkable examples of AI integration have emerged, such as HUB International, which has reported an 85% productivity increase across more than 20,000 employees after implementing Claude. Recognizing this trend, Switch Media's leadership decided to make a company-wide investment in AI to boost long-term competitiveness.

Detailed Overview of the Initiative

This initiative is guided by two main objectives: the establishment of an AI-driven development environment for engineers and the creation of a foundational platform for all employees to effectively utilize AI tools.

For Engineers: Comprehensive Integration of Claude Max

1. Establishment of AI-Driven Development Environment:
All engineers now have access to the Claude Code via the Max plan, enabling them to utilize AI across various stages of software development, including research, implementation, testing, reviewing, and documentation. This allows engineers to concentrate on critical tasks without being bogged down by repetitive processes.

2. Formation of a Promotion Team and Pilot Projects:
To embed AI into the organizational fabric, a dedicated promotion team was established to initiate pilot projects. This includes examining utilization patterns, establishing operational rules and guidelines, and addressing security and governance concerns to establish reproducible models for AI integration.

3. Acquisition of Practical Knowledge and Strengthening Organizational Capacities:
The initiative includes workshops and training sessions led by external experts. These events aim to equip employees with practical skills in deploying AI effectively, thus enhancing the collective capabilities of the organization.

4. Redesigning Development Processes for AI Collaboration:
Beyond tool adoption, the initiative also involves redesigning task breakdowns and organizing human review processes to align with AI capabilities, ensuring that development functions are updated for the AI era.

For All Employees: Distribution of Claude Pro and Building AI Foundations

Business employees, including those in sales, planning, marketing, and back-office operations, will also receive Claude Pro accounts to enhance their work. This includes generating proposal documents, conducting market research, and performing data analysis, allowing them to concentrate on creative and strategic tasks. Moreover, with the forthcoming introduction of the Claude Cowork function scheduled for January 2026, every employee will have the opportunity to collaborate effectively with AI.

Message from President Toshi Harada

Toshi Harada, the CEO of Switch Media, expressed his views on the evolution of generative AI. He noted, "The advancement of AI is transforming not only software development but also the nature of all knowledge work. Our company has developed sophisticated data foundations that integrate TV commercials with digital advertising. To strengthen this technological capability and establish long-term competitive advantages, we decided to embed AI utilization into our organizational strategy rather than limiting it to individual efficiency."

Future Outlook

Through this initiative, Switch Media aims to solidify its AI-centric product development framework, enhancing its key products such as CrossMedia Insights and TVAL while speeding up value delivery for clients.

Hiring Notice

Switch Media is actively seeking individuals to join their team in promoting product development and business growth through AI. Candidates will work in an environment where cutting-edge AI tools are fully utilized, allowing for peak performance across various roles. Additional information is available on their recruitment page: Switch Media Recruitment.

For inquiries regarding this initiative, please visit their contact page: Contact Us or reach out via email to [email protected].