#Japan #Tokyo #AI Marketing #PersonaChoice #Dotify

Can AI Truly Replicate Human Intuition?

In the world of marketing research, the ability of artificial intelligence (AI) to mimic human intuition is a hot topic. Dotify Co., Ltd., based in Shibuya, Tokyo, has recently shared a groundbreaking validation report on their AI-powered marketing research tool, PersonaChoice. The report reveals that PersonaChoice's simulation outcomes align with actual survey data from major research firms with a remarkable accuracy rate ranging from 80% to 90%.

Overview of PersonaChoice

PersonaChoice leverages a unique AI decision-making engine rooted in behavioral economics and psychology. It employs a massive dataset of over 100,000 AI personas, reflecting Japan's demographic landscape, to simulate choices across products, advertisements, and content.

By applying Kahneman's dual-process theory, the tool replicates both rational and instinctive emotional conflicts in decision-making. Users need only input questions and options to acquire meaningful insights within minutes, making it a highly efficient SaaS solution for market research.

Key Features:

• - Extensive AI Persona Database: Represents 100,000 personas accurately reflecting age, gender, and regional distribution.
• - Dual-Process Theory Decision Model: Effectively simulates logical versus intuitive reasoning.
• - Digital Cloning: Allows the creation of a digital twin reflecting specific individuals' decision-making tendencies.

Target Users:

PersonaChoice aims to assist startups, web service operators, marketing and advertising agencies, e-commerce businesses, and product developers in their research efforts.

Pricing Structure:

The service offers a subscription-based model, including a free plan that provides 300 points upon initial registration.

Context of Validation Reports

It's essential to clarify that PersonaChoice is not designed to replace traditional survey methods like questionnaires or A/B tests; instead, it complements them as a more dynamic research tool. Transparency in how closely simulation results align with actual survey findings has been a core principle for the developers.

The recently published validation cases compare the simulation results generated by AI personas against real survey outcomes from reputable research firms.

Summary of Validation Examples

In this validation process, PersonaChoice's AI personas were tasked with responding to themes such as:

• - Selecting advertisements for moisturizing creams.
• - Choosing taglines for beverage supplements.
• - Making decisions related to job perspectives.

The results indicated a high degree of correlation between the simulation outcomes and the actual survey choices. Notably:

• - Complete Agreement: The selection of taglines by females in their 20s matched perfectly.
• - Environmental Variability: When setting specific conditions, priorities regarding salary rose dramatically, closely mirroring the top three results from actual research.

For a detailed look at the validation cases, visit PersonaChoice Case Study. All simulation result reports are available for review, providing insights into the number of selections and the reasoning behind choices, limited to 100 characters each.

Future Developments

Dotify envisions PersonaChoice as a “sounding board” tool for hypothesis testing and option comparison during the planning phases. Through these validation case studies, the capability of AI personas in decision-making simulations has demonstrated the potential to be a transformative option in marketing research.

Future plans include expanding the persona database, enhancing analytical functionalities, and building an ecosystem around digital clones, ultimately fostering a more creative decision-making environment facilitated by the collaboration between AI and humans.

About Dotify Co., Ltd.

• - CEO: Masahiro Mori
• - Location: 1-2-1 Hiroo, Hikari Building 4th Floor, Shibuya, Tokyo 150-0012
• - Established: November 12, 2025
• - Business Focus: Planning, development, and operation of web services utilizing AI
• - Website: Dotify

Contact Information for Inquiries

• - Public Relations Contact: Dotify Co., Ltd.
• - Email: [email protected]