Mike Wesley Takes Charge as Marketing VP for Maggiano's Little Italy to Drive Brand Evolution

Brinker International Welcomes Mike Wesley as New VP of Marketing for Maggiano's Little Italy

In an exciting development within the culinary scene, Brinker International has announced the appointment of Mike Wesley as Vice President of Marketing for Maggiano's Little Italy. This strategic move reflects the restaurant's commitment to redefining the dining experience that embraces both classic and contemporary Italian-American cuisine.

With almost 15 years of experience in the industry, Wesley is expected to play a crucial role in enhancing the brand's visibility and relevance. He will be focusing on innovative marketing strategies, promotional campaigns, and the overall evolution of Maggiano's offerings. This initiative aligns with the leadership vision set forth by Dominique Bertolone, who has been steering the restaurant post his appointment as President.

A Vision for the Future

Dominique Bertolone expressed his enthusiasm about Wesley joining the team, noting, "We couldn't be more pleased to welcome Mike to Maggiano's. His experience and visionary leadership style will be vital as we craft this next chapter of the Maggiano's story." As Maggiano's Little Italy aims to amplify its voice in the dining sector, Wesley's directives will be crucial in navigating the future landscape.

Before joining Maggiano's, Wesley spent 14 years at Yum! Brands, where he most recently served as the Vice President of Brand Marketing for KFC U.S. He has a rich history of strategizing successful initiatives that resonate with customers, focusing on both menu innovation and brand presence. His previous background also includes pivotal roles at Procter & Gamble in brand management, where he honed his skills in developing relationships and enhancing brand loyalty within the North America Oral Health and Global Home Care markets.

Emphasizing Passion for Hospitality

Wesley’s passion for hospitality runs deep, having grown up in the restaurant industry through his father's work. In his own words, "This is an exciting time at Maggiano's, and I look forward to working with the team to continue building upon the great progress they've made while finding new opportunities to celebrate this iconic Italian American brand."

As he takes the helm of the marketing division, Wesley aims to blend his industry experiences to deliver extraordinary dining experiences. "My experience at KFC allowed me to partner with various disciplines in service of creating great products and experiences for our restaurants. This next phase of my career certainly builds upon that passion," he added.

The Maggiano's Experience

Maggiano's Little Italy, known for its hearty Italian-American cuisine served in a warm atmosphere, is not merely a restaurant but a portrayal of cultural richness and culinary excellence. With locations across the United States, the restaurant specializes in authentic pasta, signature salads, and delightful desserts, catering to both dine-in and carryout experiences.

Under Mike Wesley's leadership, Maggiano's Little Italy is set to embark on an exciting journey that promises not only to enhance its current menu but also to adapt creatively to consumer preferences and market trends. As the company looks to infuse fresh ideas amidst its traditional roots, guests can expect a transformative dining experience that celebrates the spirit of Italian-American heritage.

In conclusion, with Wesley at the forefront of Maggiano's marketing strategy, Brinker International seems poised to elevate the brand's standing in the competitive dining landscape. For more updates or to experience the delicious offerings, patrons can visit Maggiano's.