#Japan #Tokyo #STACK #LEEEP #REGALI

REGALI and Stack Collaborate to Upgrade Appify

In an exciting development for e-commerce, REGALI, based in Shibuya, Tokyo, has announced a partnership with Stack, also located in Shibuya. This collaboration marks the second phase of their service integration project aimed at enhancing the mobile shopping experience through their platform, Appify. Starting in 2024, Appify will feature a new review functionality from REGALI's customer experience enhancement platform, LEEEP.

The Importance of Reviews in E-commerce

The implementation of the review function comes on the heels of a successful first phase that saw the introduction of social features from LEEEP into the native apps built on Appify. As many merchants have already praised this initial collaboration, the addition of user reviews is poised to play a critical role in driving purchasing decisions in the e-commerce sector. According to research, gaining insights from fellow consumers is increasingly pivotal for buyers. However, traditional applications have often failed to capitalize on this need, leaving potential customers wanting for vital purchase information. The integration of LEEEP’s review capabilities into Appify aims to close this gap and elevate the overall purchase experience while increasing conversion rates.

Newly Introduced Review Features

The partnership will bring several key functionalities to Appify’s existing platform:
1. In-App Review Access and Posting: Users can view and submit product reviews directly within the app, making it easier to share feedback.
2. Visual Reviews with Photos and Videos: Customers can include images and videos in their reviews, enriching the information available to potential buyers.
3. Custom Brand Questions: Brands can display answers to tailored questions, like “What’s the size like?” or “When do you wear this item?” providing more detailed product insights.
4. Star Ratings and Distribution Visualization: User ratings will be displayed in an intuitive manner to assist shoppers in their decision-making process.
5. Review Filtering Options: Users can quickly filter reviews based on ratings, sizes, and other criteria to find relevant information.

Benefits for Merchants and End Users

For Merchants:

1. Enhanced Customer Experience: By integrating reviews, brands can boost customer understanding and motivation to purchase.
2. Increased Review Submissions: Easier access to posting reviews within the app is anticipated to result in a higher volume of customer feedback.
3. Boost in App Revenue: Enhanced purchase experiences and greater review counts are likely to translate into increased sales through the app.

For End Users:

1. Streamlined Shopping Experience: Essential product information will be readily accessible within the app, facilitating a smoother purchasing process.
2. Access to Genuine Product Insights: Buyers can gain a more accurate picture of products through the transparent sharing of fellow customer experiences.
3. Informed Purchase Decisions: With easy access to evaluations from other customers, shoppers can make purchase choices with confidence.

Future Developments

The integration of the review feature represents just the second phase of the ongoing Appify and LEEEP collaboration. Plans for the future include integrating various other customer engagement features provided by LEEEP, such as user-generated content and video capabilities.

Both companies remain committed to enhancing the ability of e-commerce brands to provide a consistent brand experience and superior customer engagement across both their websites and mobile applications.

Voices from the Users

Dairo Sakai, Executive Officer at Beads International Digital Commerce Division, expressed enthusiasm for the new review feature in the app, highlighting its importance in improving the user purchase experience. He stated, “I look forward to seeing how this innovative offering enhances our e-commerce efforts!”

About REGALI

Founded with the mission to transform e-commerce into an experience filled with empathy and involvement, REGALI has developed the LEEEP platform, which facilitates diverse functionalities such as user-generated content, reviews, videos, and web contact services. Over 1,800 e-commerce sites across various industries, including apparel, food, and beauty, have already adopted this innovative platform. For more details, visit the REGALI website: https://regali.co.jp/.

About Stack

Stack provides SaaS-based core retail systems and various functional extension apps for Shopify, including the recently launched Appify - mobile app service that allows merchants to build and operate their mobile applications. Since its inception, Stack has continued to enhance its features and has grown to support over 200 merchants. Learn more at https://stack.inc/.

Please note that the information provided is as of the announcement date and may be subject to changes without prior notice.