Revolutionizing Direct Mail Management with CURENESS System Launch

Introduction to CURENESS

In the fast-paced world of digital communications, companies must harness effective tools to connect with their customers. CURENESS, developed by DMS, introduces a state-of-the-art direct mail management system that significantly enhances the effectiveness of direct mail campaigns.

With over 60 years of experience, DMS specializes in direct mail while offering wide-ranging services including logistics and sales promotions. Recognizing the importance of integrating digital solutions, the company is transitioning into a comprehensive information solution provider, focusing on innovative services that combine both traditional and digital methods.

Overview of CURENESS

The CURENESS system employs a unique management number for every direct mail piece produced by DMS. This enables a centralized management approach post-dispatch, allowing for efficient handling of returned items, processing of opt-out requests, and assessment of response rates through personalized QR codes printed on the mail pieces.

Key Features

1. Returned Mail Information Integration:
The system allows users to easily access and download returned mail data with a single click. By integrating this data with existing databases, businesses can effectively clean their mailing lists, ensuring higher accuracy for subsequent campaigns.

2. Opt-out Service:
Recipients can access the opt-out service through a printed QR code, leading them to a web-based platform where they can easily submit their request to stop receiving mail. This process simplifies what was once a cumbersome task conducted over the phone, reducing workload for businesses and improving customer experience.

3. Effectiveness Measurement:
CURENESS enables companies to measure response rates by tracking interactions via personalized QR codes. Users can download detailed insights, including daily access numbers, demographic breakdowns, and even regional heat maps, allowing a clearer understanding of campaign performance and valuable data for future marketing strategies.

Moreover, the destination of the QR codes can be modified even post-print, highlighting the system's versatility and adaptability.

Future Expansion Plans

DMS does not intend to limit the functionalities of CURENESS to traditional direct mail; plans are underway to expand its capabilities to include response data from digital channels like email and RCS (Rich Communication Services). This will further foster cross-media promotional strategies, enhancing support for clients aiming for multi-dimensional approaches in their marketing campaigns.

Alongside promotional execution and marketing support services, DMS aims to develop new offerings that streamline and optimize processes throughout the direct mail business chain, promoting digital transformation and efficiency.

Conclusion

The launch of CURENESS underscores DMS’s commitment to innovation in direct mail management. By integrating advanced digital solutions with traditional mailing practices, CURENESS is set to empower businesses to maximize the potential of their marketing strategies. For more detailed insights about this system, please visit DMS's solution information site +D SOLUTION at https://www.dmsjp.co.jp/solution/.

For inquiries about the CURENESS service, reach out to DMS Sales Department at TEL: 03-3293-2970.

Press and media inquiries can be directed to DMS Management Headquarters at TEL: 03-3293-2961 (Contact: Fujita).