#Canada #Stellantis #Mississauga #Safe-Guard Canada #Field Team

Safe-Guard Canada Enhances Dealer Support with Stellantis Field Team

Safe-Guard Canada, Ltd., recognized as a premier platform for automotive protection products in Canada, has recently stepped up its services by integrating a dedicated field sales team tailored for Stellantis Canada. This strategic expansion marks a significant development for the company, providing improved support for 432 dealerships across the nation, as of October 5, 2026.

The new 16-person field sales team is a pivotal addition that combines administrative functions and on-ground support under one roof, ensuring a seamless and efficient service model for Stellantis dealers. According to Michel Archambault, General Manager of Safe-Guard Canada, this collaboration underlines the confidence that Stellantis places in the company and illustrates the strong foundation necessary for delivering consistent and high-quality assistance to both dealers and their customers.

The merger of field operations with program administration aims to ensure stable, uninterrupted support across the Stellantis dealer network. In addition, the newly formed team will provide direct consulting to help optimize dealership operations and their finance and insurance (FI) performance. Key consulting services will include product training for FI managers and compliance support, empowering dealers to implement Stellantis’s protection programs effectively.

David Pryor, the President and CEO of Safe-Guard Products International, shared insights on the benefits of this approach. He emphasized that when field support personnel are closely integrated with program administrators, it amplifies the value that dealers experience from the collaboration. By housing these functionalities within Safe-Guard, the company can achieve greater operational consistency and respond swiftly to dealer needs while enhancing current successful practices.

Darius D'Souza, Vice President of Aftersales at Stellantis Canada, echoed this sentiment, pointing out that the integration brings forth a more coordinated training and support environment for dealerships. This synergy aims to bolster dealer profitability and ensure a consistent customer experience throughout the ownership lifecycle.

The increased presence in the field signifies a doubling of Safe-Guard's operational capacity, which in turn reflects the company's commitment to providing hands-on assistance to dealers across Canada. This comprehensive expansion not only strengthens Safe-Guard’s foothold but also enhances its capabilities in offering specialized protection programs alongside high-quality administrative support. The unique pairing of dedicated field resources with innovative technology, training, marketing, and customer assistance positions Safe-Guard Canada as a leader in the industry.

For Stellantis Canada dealers, this enhanced structural framework delivers a robust support model. By merging experienced field sales expertise with proven program administration resources, the aim is to enrich dealership performance metrics and advocate for ongoing growth while ensuring a consistent and reliable customer experience.

About Safe-Guard Canada

Founded in 2001 and headquartered in Mississauga, Ontario, Safe-Guard Canada, Ltd. specializes in branded vehicle protection products catering to the automotive, marine, and powersports sectors. With an emphasis on exceptional customer service and advanced technology, Safe-Guard collaborates with original equipment manufacturers (OEMs) and leading dealer groups across Canada. Those interested in learning more can visit Safe-Guard Products' website.

About Stellantis

Stellantis N.V. (NYSE/MTA/Euronext Paris STLA) stands as one of the globe's foremost automotive manufacturers, recognized for its diverse portfolio of iconic brands. The company's commitment to innovation and sustainability is exemplified in its rich array of products and services that cater to a broad range of consumer preferences. To learn more about Stellantis and its offerings, visit Stellantis’ official site.