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JungKwanJang's New Launches at Sprouts Farmers Market

In a significant move, JungKwanJang, renowned as Korea's top red ginseng brand, has rolled out two exciting new products that cater to growing health-conscious consumers. These offerings, recently introduced at Sprouts Farmers Market, are designed to enhance immunity and invigorate energy levels among users.

Overview of New Products

The first product, Everytime Immune Support, is a convenient stick-type format of red ginseng. This innovative product aims to provide a delicious way to bolster the immune system. Leveraging the power of Korean Red Ginseng, it is specially crafted for the U.S. market, incorporating elderberry and pear concentrate to create a pleasing flavor.

The second offering, Korean Red Ginseng Extract Vital Tonic, serves as an energizing shot filled with essential vitamins. A favorite among diverse age groups in Korea, it is particularly gaining traction among 20 to 30-year-olds. Its lightweight design makes it easy to consume on the go, ensuring that individuals can maintain their health routines wherever they are.

Promotional Campaigns and Popularity

To celebrate the launch and the upcoming holiday shopping season, JungKwanJang has initiated a discount promotion across platforms such as Amazon and in-store direct offerings from November 21 to December 2. The popularity of their products is reflected in the success of HongSamWon, a caffeine-free red ginseng drink now available at Costco, as well as their Everytime 2000mg product that is making waves on Amazon.

JungKwanJang is also deeply invested in scientific research, collaborating with local research teams at its facility in Fullerton, near Los Angeles. This initiative focuses on the research of essential ingredients, including red ginseng, ensuring both efficacy and safety in their health supplements.

Market Leadership and Trends

According to Euromonitor International, JungKwanJang holds the leading position in the global herbal health supplement market, having captured around 46.6% of the ginseng retail market last year. The rising trend of plant-based natural ingredients underscores consumer interests; JungKwanJang is perfectly poised to capitalize on this with its product line.

Current health food trends indicate a strong preference for plant-based raw materials and enhancing energy functionality. Reports indicate that a significant 48% of U.S. consumers find plant-based ingredients effective, emphasizing the growing inclination toward healthy, functional foods. Adaptogenic herbs like ginseng and ashwagandha are becoming well-known for their benefits in maintaining body balance and enhancing wellness.

Health Benefits of Red Ginseng

Research has long established the benefits of red ginseng. It is recognized not only for enhancing immunity but also for aiding in stamina building, improving blood circulation, and providing antioxidant properties. The Korean Food and Drug Administration (KFDA) formally endorses it for improving various health conditions such as fatigue and menopausal symptoms, while recent studies have shown that red ginseng can enhance immune responses when combined with vaccines.

In July 2024, JungKwanJang expanded its offerings to include three of their best-selling Everytime series products at Sprouts Farmers Market, promoting an energetic lifestyle with highlights on maximizing consumers' vitality.

Conclusion

JungKwanJang’s focus on immunity and energy products reflects a growing consumer demand for health-centric food options. The launch of Everytime Immune Support and Korean Red Ginseng Extract Vital Tonic is a testament to the brand's commitment to providing effective, high-quality health supplements while facilitating convenient and tasty consumption for users. As the market for herbal supplements continues to flourish, JungKwanJang remains at the forefront of this health revolution, making strides in both traditional practices and modern dietary needs.