#Switzerland #Zurich #Amcor #Bulldog #plastic reduction

Amcor Achieves Remarkable Plastic Reduction in Collaboration with Bulldog

Amcor, a global frontrunner in sustainable packaging, has successfully reduced plastic usage in its flexible tubes for Bulldog, a prominent skincare brand. This significant development comes from Amcor's ongoing commitment to environmental sustainability and marks a major milestone in the search for effective packaging solutions that lessen ecological impact.

In a collaborative effort, Amcor has managed to decrease the wall thickness of the 50mm diameter flexible tubes by 16.67%. These tubes are essential for several Bulldog products offered in 100ml and 150ml sizes. As a result of this modification, an astonishing 8.5 metric tonnes of plastic are expected to be saved each year. This achievement underscores Amcor's promise to design packaging solutions that prioritize both product functionality and sustainability.

Collaborating closely with Bulldog, Amcor undertook extensive trials to ensure that the quality of the product remained untouched despite the reduced thickness. The trials focused on maintaining the squeezeability and overall user experience, ensuring that consumers will not notice any difference in performance. Furthermore, the new lighter-weight tube preserves the high standards of print quality and leak-testing previously established.

Another important aspect of this update is the increase in the proportion of post-consumer recycled (PCR) plastic used in the complete tube, now exceeding 62%. This embrace of recycled materials reflects Bulldog's long-standing commitment to sustainability, which includes the use of certified sugarcane as a virgin material since 2017. Being a biopolymer from food production, the sugarcane-derived plastic further reduces dependence on fossil fuels, aligning with contemporary goals for a circular economy.

Joe Horton, Amcor's Sales Director, expressed pride in this important milestone, stating, "This latest iteration of the 100ml and 150ml flexible tubes showcases the commitment of both Bulldog and Amcor towards advancing sustainable practices in our industries. Together, we illustrate a model of circularity where sustainable consumption and recycling become the standard rather than the exception."

Meanwhile, James Barnes, Bulldog’s Brand Director, conveyed appreciation for the fruitful alliance with Amcor, noting, "The result of our continued collaboration is a product that not only looks visually appealing but also carries enhanced sustainability credentials." He emphasized that this partnership is essential for both brands to fulfill their shared mission of reducing environmental footprints while offering attractive products to consumers.

Amcor continues to leverage its extensive capabilities in developing innovative, sustainable packaging solutions. Serving clients worldwide, Amcor's mission is to elevate industries, shape lives with responsible practices, and protect the future through dedicated environmental stewardship.

With a global workforce of approximately 70,000 employees across around 140 countries, Amcor harnesses its vast resources to meet the growing demands for eco-friendly packaging. As consumer preferences shift toward sustainability, initiatives like this are not just helpful; they are essential for brands aiming to remain relevant and responsible in today’s market.

In conclusion, the successful reduction of plastic in Bulldog's flexible tubes reflects Amcor's prominent role in driving industry-leading innovation toward a sustainable future, inviting other brands to follow suit in their quest for responsible packaging practices.