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LOFTOY SHOW: A Celebration of Global Pop Culture in Japan

In a groundbreaking initiative, Loft Co., Ltd. is set to transform the landscape of collectible figures in Japan with the launch of the LOFTOY SHOW. Slated to begin in May 2025 at Umeda Loft, this venture promises to deliver an exciting array of global pop culture figures to enthusiasts across the nation.

The Concept Behind LOFTOY SHOW

The LOFTOY SHOW is not just another retail venture; it's a vibrant gathering of collectible items from popular brands both domestically and internationally. With a focus on global pop culture, the show will feature over 200 different styles of figures, many of which are exclusive to this pop-up shop setting. This initiative aims to tap into the growing market for collectible figures spurred by both local demand and an increase in inbound tourism.

One notable aspect of the LOFTOY SHOW is its partnership with POPMART, a leader in the collectible toy industry, enhancing its offerings with unique and limited items not available elsewhere. This creates a treasure trove for collectors looking for one-of-a-kind pieces.

Nationwide Expansion of Pop-Up Stores

Starting from December 2025, LOFT will launch its innovative pop-up shop model, hoped to proliferate beyond its traditional retail spaces. The first launch will take place at Yokohama Porta, followed by a second at Shinsaibashi PARCO. The dates for these initial stores are:

• - Yokohama Porta: December 27, 2025 - February 1, 2026
• - Shinsaibashi PARCO: February 3, 2026 - March 1, 2026

These events will provide fans with a unique opportunity to explore and purchase from a well-curated selection of collectibles, generating excitement among both local residents and visitors.

Brands You Can Expect to Find

At the LOFTOY SHOW pop-up shops, enthusiasts can look forward to discovering an impressive list of brands, including:

• - International Brands: Baby Three, blokees, FINDINGUNICORN, FUNISM, HEY ONE, JINART, KAYOU, POPMART, SOAPSTUDIO, TNT SPACE, TOPTOY, 52TOYS.
• - Local Brands: Ken Elephant, Smiski, Hippars, Bearbrick, Re-Ment.

This extensive collection ensures that everyone, from casual fans to dedicated collectors, will find something that piques their interest.

The Future of LOFTOY SHOW

The introduction of LOFTOY SHOW marks an exciting chapter in Japan’s retail landscape, particularly in the collectible space. By not only showcasing figures but also fostering a community of enthusiasts, LOFT aims to create a hub for pop culture lovers.

As we look forward to the launch in May 2025, it’s evident that collectors across Japan will have a new favorite destination, with many exclusive items only found at these pop-up locations. The potential for growth in this market segment is vast, and the LOFTOY SHOW is poised to capitalize on this opportunity, extending beyond traditional retail constraints.

With the upcoming exhibitions, collectors should prepare for a diverse range of choices and an immersive experience in the world of pop culture collectibles. Whether you're a long-time enthusiast or a newcomer, the LOFTOY SHOW is destined to become a cherished event on the calendar of pop culture aficionados.