#Japan #Tokyo #Nihonbashi Beniton #Tokyo Yakitori #Via Holdings

Introduction to Nihonbashi Beniton

On October 9, 2023, Nihonbashi Beniton has officially opened its doors in Iidabashi, offering not just delicious food but a warm, inviting space for people to meet and unwind. This new establishment is under the umbrella of Beniton Co., Ltd., a subsidiary of Via Holdings, which focuses on charcoal-grilled yakitori. The goal of this restaurant is to serve as a community hub where workers can enjoy a meal in a friendly atmosphere, bridging generational gaps.

The Significance of the Location

Nihonbashi Beniton is situated conveniently at the east exit of Iidabashi Station, an area known for its bustling city life. The restaurant’s design emphasizes a contemporary yet nostalgic feel, featuring a bright red facade that draws the attention of passersby. Despite being located in a basement, the vibrant atmosphere created by lanterns and the inviting aroma of grilling meats create an enchanting experience as patrons descend the staircase into what can only be described as "Beniton’s World."

Creating a Modern Oasis

With a focus on making dining accessible and comfortable for all, this restaurant aims to be an oasis for everyone, especially working individuals. The design of the space allows for intimate gatherings while maintaining a lively atmosphere. Guests can expect a welcoming environment enhanced by the warmth of wood decor and the enticing scent of charcoal grilling.

The introduction of a lively logo featuring the dynamic red pig symbolizes the energy and vitality that the restaurant promises to deliver.

What Sets Nihonbashi Beniton Apart

The concept of Nihonbashi Beniton revolves around being a source of energy for everyone. Their signature charcoal-grilled skewers capture the essence of traditional Japanese cuisine. Each dish is carefully crafted to enhance the natural flavors of the fresh, high-quality pork, locking in juiciness and flavor through expert grilling techniques. The combination of high temperatures and infrared cooking methods results in perfectly tenderened meat that is bound to satisfy every palate.

Sample Menu Items

• - Classic Assorted Skewers: Crispy on the outside while remaining juicy ($9.90)
• - Fresh Meat Sashimi: This delicate dish uses only the freshest ingredients, a standout at Beniton ($10.89)
• - Signature Pork Meatball (Tonbou): Expertly crafted with added cartilage for texture ($2.53 each)
• - Liver Skewers (Rebateki): A crowd favorite known for its delightful balance of flavors ($2.97)
• - Special Pork Kakuni: Rich and meltingly delicious mouthfuls at every bite ($7.59)
• - Hot Cheese Okonomiyaki: A must-try, served hot and gooey ($6.49)
• - Garlic Fried Rice: Flavorful and robust, this dish leaves a lasting impression ($8.69)
• - Mascarpone Cheese with Sweet Red Beans: A delightful pairing worth indulging in ($6.49)

A Modern and Inviting Atmosphere

The interior of Nihonbashi Beniton showcases a modern design with a red color scheme and lanterns, enhancing the dining experience. It positions itself not just as a place to eat but as a community space that encourages connections among guests.

Operating Hours and Contact Information

• - Opening Date: October 9, 2023
• - Restaurant Name: Nihonbashi Beniton Iidabashi East Exit Store
• - Address: Basement 1, Dai San Yamasho Building, 4-7-8 Iidabashi, Chiyoda, Tokyo
• - Phone Number: 03-6261-1255
• - Business Hours: Weekdays 11:30 AM to 2:00 PM & 4:00 PM to 2:00 AM; Sat 12:00 PM to 2:00 AM; Sun 12:00 PM to 11:00 PM. Note: Shortened hours from October 9 to 19.

Company Overview

Nihonbashi Beniton is part of Beniton Co., Ltd., which was established in April 2015 with a capital of 50 million yen. The company aims to deliver high-quality food experiences and vibrant atmospheres through its establishments, which also include an okonomiyaki izakaya called "Osaka Shitamachi no Aji Bochibochi."

For more information about Beniton’s offerings, please visit Beniton's Website.