Innovative Packaging Technology Keeps Sweet Cherries Fresh Longer

Keeping Sweet Cherries Fresh: A Groundbreaking Innovation



Cherries, with their glossy, vibrant appearance, are a favorite among fruit lovers. However, despite their appealing looks, these treasures of nature face a troubling fate: many end up in the trash within just a few days. Understanding the urgency to tackle food waste, Fresh Inset has introduced a pioneering solution with their Vidre+™ technology aimed at prolonging the freshness of sweet cherries.

The Challenge of Freshness


The global demand for fresh cherries is escalating, predicted to reach $95 billion by 2030. However, this sweet fruit is notoriously perishable. Exposed to heat and dehydration, cherries can quickly lose their appeal, both visually and in terms of nutritional value. As growers, retailers, and consumers grapple with the challenge of maintaining cherry quality, the potential for food waste grows along the entire supply chain.

One of the key issues with cherries is their rapid deterioration. Fresh Inset’s transformative Vidre+™ technology holds promise in addressing this dilemma. By integrating this advanced packaging solution, a marked improvement in cherry longevity has been observed. Under controlled studies, cherries packaged with Vidre+™ exhibited significantly less weight loss and retained better quality compared to those without the technology, offering a win-win for both sellers and consumers.

The Science Behind Vidre+™


Vidre+™ utilizes 1-Methylcyclopropene (1-MCP), a well-documented compound known for its ability to slow down the ripening process and safeguard fruit quality. What sets Vidre+™ apart is its innovative method of gradual 1-MCP release within the packaging, a feat accomplished post-harvest. Rather than requiring lengthy sealed storage procedures, farmers or packers simply situate the Vidre+™ complex within the packaging, triggering the freshness-protecting effects within 24 hours.

In a study conducted in 2022 led by Professor Dorota Wichrowska at the University of Life Sciences in Bydgoszcz, Poland, researchers analyzed two cherry varieties: Kordia and Regina. Over a span of 21 days, the researchers focused on the cherries' appearance, firmness, nutrient composition, and overall quality. Their findings underscore Vidre+™'s impact:

1. Shelf Life: Untreated cherries began losing their quality just after three days, while those protected by Vidre+™ maintained their quality until day nine.
2. Weight Reduction: Cherries treated with the innovation experienced less weight loss throughout the 21-day period.
3. Visual Quality: The stem color of Kordia cherries remained intact for 13 days, and Regina cherries for 21 days, contrasting starkly with untreated cherries that lost their vibrant green hues after 9 and 13 days, respectively.
4. Firmness: The firmness of treated cherries was notably better, especially noticeable from day six onwards.

Future Implications


The implications of Fresh Inset's findings extend beyond just cherries. Understanding how to manage ethylene's effects on various fruits and vegetables can revolutionize produce preservation and reduce considerable amounts of food waste. The research conducted validated that Vidre+™ technology offers a cutting-edge solution that fruits of all kinds could benefit from.

Fresh Inset, founded in 2017, prides itself on being at the forefront of food technology innovations. Committed to environmental responsibility, their products are patented in over 50 countries and have the potential to reshape the agricultural landscape, ultimately optimizing how produce is preserved and reducing unexpected waste along the supply chain.

As demand for fresh produce continues to increase, advancements like Vidre+™ technology are essential in ensuring quality is upheld from farm to table. Not only do they promise a solution for consumers, but they also represent a significant step forward in sustainability initiatives, ultimately reducing food waste and improving overall food systems.

For more detailed findings and ongoing studies, follow Fresh Inset’s updates on their company blog and LinkedIn.

Topics Consumer Products & Retail)

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