Revolutionizing BtoB Sales and Marketing with AI
In an era marked by the increasing prevalence of generative AI and automation tools, BtoB sales and marketing sectors face a dual challenge: achieving efficiency while driving results. This upcoming shift in dynamics will be the focal point at the BtoB Sales Marketing Conference 2025, scheduled from October 28 to 30, 2025, where Kairos Marketing will play a pivotal role in addressing these urgent issues.
Kairos Marketing, headquartered in Shibuya, Tokyo, is recognized for its innovative MA+SFA integrated tool, Kairos3, which provides users with valuable data-driven insights for effective decision-making. The company’s CEO, Daisuke Sasou, aims to make marketing more accessible and improve business outcomes for diverse organizations.
Conference Overview
The conference, hosted online by Shakou Corporation, will span three focused days: Strategy Day, Marketing Day, and Sales Day, with a lineup of 49 distinguished speakers sharing their expertise. On the final day, October 30, Kairos Marketing's COO, Noriyuki Shirai, will lead a session where he will tackle common challenges encountered in email marketing. Throughout the discussion, attendees can expect practical strategies and innovative approaches designed to enhance lead generation and convert leads into successful business meetings.
Shirai’s professional journey includes significant roles in both domestic and global technology companies, and he has been instrumental in the development and implementation of Kairos3, which boasts over 2000 implementations to date. As the COO, he oversees sales, marketing, and customer success, while also engaging in external speaking opportunities and leading user training sessions.
The Need for Change in BtoB Marketing
The BtoB marketing landscape has no shortage of challenges. Despite the multitude of automation tools becoming available, many organizations continue to experience fragmented approaches that fail to convert strategies into measurable outcomes. The conference aims to tackle these issues head-on, fostering discussions around best practices and solutions that leverage data analytics effectively.
Kairos3: An Innovative Tool for Today's Market
Kairos3, Kairos Marketing's flagship product, is designed for organizations seeking to enhance their marketing and sales activities through a comprehensive understanding of their customers. This integrated tool streamlines the process from lead acquisition and management to sales progress tracking and closing deals. It empowers teams without requiring advanced technical knowledge, ultimately facilitating data-driven decision-making to boost revenue.
For more information on Kairos3, visit
Kairos3 Official Site.
Joining the Conversation
With participation free of charge, individuals interested in unlocking the potential benefits of AI in their sales and marketing strategies are encouraged to register. For more details or to sign up for the conference, please head to
Shakou Conference Registration.
As we look towards the future, conversations at events like these are critical for advancing technology in BtoB marketing and sales. Kairos Marketing believes that fostering a more connected and informed environment is essential for the growth and development of businesses across all sectors.
About Kairos Marketing
Founded in September 2012, Kairos Marketing is dedicated to the mission of making marketing more accessible to all. Besides the development and provision of Kairos3, the company operates the media platform “Make Free,” which provides insights into effective marketing and sales methodologies. Kairos Marketing is committed to advancing Japan's manufacturing industry and empowering various companies to leverage marketing strategies effectively.
Location: Shibuya, Tokyo, Japan
Representative: Daisuke Sasou
Founded: September 2012
For further inquiries, check out
Kairos Marketing Official Site.