#Japan #Tokyo #Rayout #Creative PM #PIVOT Media

Understanding Creative PM in Today's Business Landscape

In the ever-evolving landscape of business, creativity has emerged as a crucial component for success, especially in an age dominated by artificial intelligence. This shift is highlighted by rayout Inc., a Tokyo-based company specializing in creative project management services, which recently launched a video on their business media platform, PIVOT, dated October 1, 2025. This initiative aims to elucidate the concept of 'Creative PM' and its importance in driving business growth.

The Importance of Creative PM

Creative PM, or Creative Project Management, is becoming increasingly vital as companies navigate the complexities of modern markets where merely having a project manager is insufficient. In the discussions led by Katsumi Suzuki, the Executive Officer at rayout, the focus was placed on the glaring issue: many organizations lack dedicated project managers for creative endeavors, which hinders their potential growth and innovation.

During this insightful video, viewers are introduced to the underlying reasons why creativity is now crucial in departments like human resources and management planning. These sectors are increasingly sought after to marry creativity with strategic business goals, making it imperative for organizations to harness this synergetic potential.

Addressing Creative Challenges

The video delves deep into the significant obstacles faced by companies when trying to leverage creativity effectively. One central theme is the overwhelming workload associated with ongoing project management tasks, which can stifle creativity and lead to diminished project success rates. A notable case discussed showcases how one organization succeeded in reducing the workload by 80%, allowing for more focus on innovative outputs.

Moreover, Suzuki emphasizes the necessity of internalizing the concept of Creative PM within organizations. The initiative seeks to empower companies to develop their capabilities in this realm rather than continually outsourcing creative processes.

Webinar and Community Engagement

In conjunction with the video's release, rayout has also organized a webinar, set to feature guest speakers discussing tangible success stories. This initiative allows attendees to gain in-depth insights into how creative project management can be deployed effectively across various departments. As part of their promotional campaign, participants who mention they've seen the PIVOT video are eligible for special offers, including direct consultations and free initial fees for the CheckBack tool, which enhances productivity through creative project management.

The webinars will be focusing on real-world applications of creative strategies and will feature accomplished professionals from companies like OKI and Credit Saison sharing their experiences and strategies.

About rayout Inc.

Founded in April 2019, rayout has positioned itself as a frontrunner in communication design, providing a comprehensive range of services from strategy planning to implementation in creative project management. Their innovative cloud tool, CheckBack, has facilitated over 5,000 teams, including production companies and advertising agencies, enabling seamless collaboration and management for creative projects.

For those interested in learning more about the Creative PM concept, the video is accessible at PIVOT Video Link. Additionally, rayout’s official website and CheckBack platform can be explored for further insights into their offerings and initiatives.

Conclusion

As the business landscape continues to evolve, the importance of creativity in project management cannot be overstated. The introduction of Creative PM is a strategic response to the challenges posed by modern business environments. With platforms like PIVOT, companies are given the opportunity to rethink their approach to creativity and project management, paving the way for enhanced innovation and growth in the AI era.