Wasa® Unveils Crunchy Delights with New Crisp Creations™ and Dylan Efron's Partnership

Wasa® Introduces Crisp Creations™ Crackers with Dylan Efron

Wasa® is making waves this summer with the introduction of its latest innovation: Crisp Creations™ crackers. This product marks a significant departure from traditional crispbreads, offering a lightly flavored, round, and exceptionally crunchy snacking option. The launch is further enhanced by a spirited collaboration with outdoor enthusiast and travel documentarian Dylan Efron.

The brand is inviting fans and snack lovers alike to immerse themselves in a summer filled with flavor at the Wasa Camp Crunch. Set against the scenic backdrop of Governors Island in New York City, this unique glamping experience will provide customers with a chance to indulge in Wasa’s new Crisp Creations™ in a range of fun and creative ways.

Exploring Crisp Creations™

Wasa’s new crackers come in two engaging flavors: Sesame Sea Salt and Cinnamon. Each variant is crafted with simple, wholesome ingredients, making them ideal for layering with a plethora of toppings. For instance, a Sesame Sea Salt cracker pairs beautifully with creamy avocado and chili flakes, while the Cinnamon variant offers a delightful treat when topped with marshmallow spread.

Dylan Efron, known for his adventurous spirit and passion for the outdoors, champions the use of Crisp Creations™ as a quick, healthy snack option suitable for active lifestyles. In sharing his personal favorite, he highlights the practicality of the Sesame Sea Salt flavor, combining it with avocado, lemon, and chili flakes for a satisfying snack that fuels his adventures.

Efron explains, "As someone who's always on the move, I need snacks that are quick, flavorful, and won’t slow me down. Wasa's Crisp Creations are a perfect fit for that." This sentiment encapsulates the essence of Wasa’s product—delicious, easy to prepare, and designed for those with dynamic lifestyles.

Wasa Camp Crunch: A Retreat of Flavor

This summer, Wasa Camp Crunch transforms the great outdoors into a playground of flavor and fun. The event pays homage to the nostalgia of summer camp, featuring a wide array of outdoor activities and culinary experiences that highlight the unique aspects of the new crisp crackers.

Activities include outdoor yoga classes, campfire vibes, and competitive games such as the Battle of the Bites and Snack Sleuths scavenger hunts, ensuring a comprehensive and immersive experience for all participants. This retreat will not only stimulate taste buds but will also refresh the mind and body, creating lasting memories for every guest.

Lori Schwartz, Wasa USA’s Brand Manager, adds, “We know that with 76% of consumers having swapped meals for snacks, the round shape and baked-in flavor of Crisp Creations crackers allow for creativity when curating health-conscious snacks.”

With each cracker boasting only 60 calories, they are not only versatile but also provide a sturdy alternative to traditional bread, appealing to both health-conscious consumers and those looking for a satisfying crunch.

A Personal Touch with ASMR

For fans unable to attend Wasa Camp Crunch, Wasa is unveiling an ASMR soundtrack featuring the sounds of crunching and crackling that epitomize the joy of snacking on their new crackers. This soundtrack, with a voiceover by Dylan Efron, will stir nostalgia and evoke the serene sounds of nature, making it accessible to snack enthusiasts everywhere through Wasa’s YouTube channel.

Availability and Promotion

Wasa’s new Crisp Creations crackers will be available at select retail locations, including Shop Rite, Food Lion, Hy-Vee, and Stop & Shop, as well as on Amazon. A wider rollout is planned for Kroger and Amazon Fresh later in the year.

Additionally, from April 23 to April 30, 2025, individuals can enter the Wasa Camp Crunch Sweepstakes for a chance to win a one-night stay at the Camp, complete with premium meals, tasty activities, and an experience designed to unleash snack creativity.

Wasa has captured the essence of summer snacking with its Crisp Creations, and with Dylan Efron at the helm, this partnership promises a celebration of flavor, fun, and adventure.