#USA #New York #Scentbird #Dorian Gray #Sarah Snook

Scentbird Launches Dorian Gray-Inspired Fragrance Capsule Collection

In an exciting collaboration, Scentbird, the renowned fragrance subscription service, has teamed up with the highly praised Broadway production of The Picture of Dorian Gray. This partnership marks the launch of an innovative fragrance capsule collection that brings the essence of Oscar Wilde's legendary tale into the realm of modern scent.

A Fusion of Art and Fragrance

The Scentbird x Dorian Gray Capsule Collection presents a curated selection of fragrances that embody the themes of transformation and indulgence that are pivotal to the narrative of the play. Each carefully crafted scent acts as a portal, allowing wearers to immerse themselves in the story's intoxicating allure and the journey of reinvention that the characters undergo.

Award-winning actress Sarah Snook, notable for her captivating portrayal in the Broadway adaptation, brings further distinction to this partnership. As the production unfolds on stage, it captures a blend of decadent sensuality and profound introspection, a duality that Scentbird captures beautifully in its fragrance offerings.

A Celebration of Transformation

The collaboration between Scentbird and The Picture of Dorian Gray signifies a contemporary and experiential approach that blends the worlds of theater and fragrance. As the Broadway show showcases its lavish vision, Scentbird applies its innovative, digital-first approach to redefine how audiences engage with scent. Bettina O'Neill, Scentbird's Executive Vice President of Business Development & Merchandising, commented, "Our partnership with The Picture of Dorian Gray is an ode to transformation, indulgence, and duality — core themes not only in fragrance but also in theater."

This collaboration illustrates Scentbird's commitment to bridging art and culture while encouraging consumers to explore fragrance in unique and profound ways.

Exclusively Available Capsule Collection

The limited edition Scentbird x The Picture of Dorian Gray Capsule Collection is available now through June 29 exclusively at scentbird.com. The collection features an impressive lineup of signature fragrances from both renowned designers and indie fragrance houses. Highlights include:

• - Libertine – The Maker
• - Dos Mil Años – Eauso Vert
• - Heretic – Nosferatu
• - Philipp Plein – Fatale Rose
• - Malo – Role Play
• - Onno – Passion
• - DS Durga – Black Magenta
• - Antica Farmacista – After Hours
• - Ex Nihilo – Blue Talisman
• - Harlem Perfume Co – Duke (exclusive to the male assortment)

Engaging the Community

As part of the partnership, Scentbird is launching an array of activations, including a vibrant social media campaign featuring popular creators from the Broadway community. Some of these creators include Katie Oxman and Kellyn McMullan, engaging audiences through various channels leading up to the campaign's climax on May 29.

Furthermore, fans have the chance to win exclusive prizes in a social giveaway co-hosted by Rebeka Getty and the official Dorian Gray Instagram account. The giveaway includes three fragrances from the capsule collection, exquisite Scentbird fragrance cases, and two tickets to experience The Picture of Dorian Gray live.

Conclusion

This innovative partnership between Scentbird and The Picture of Dorian Gray offers an unprecedented olfactory experience that not only celebrates the rich narrative of Wilde's work but also presents an inviting atmosphere for fragrance enthusiasts to explore and engage with the art of scent. Don’t miss out on this limited-time capsule collection that promises to invigorate the senses and ignite the imagination!