Chrysler and PEANUTS Team Up for Heartwarming Pacifica Campaign

Chrysler's New Pacifica Marketing Campaign with PEANUTS

Chrysler has announced a creative marketing collaboration with the iconic PEANUTS characters, aiming to celebrate family moments and enhance the joy of long drives. This campaign is set to resonate particularly well with parents and guardians as the back-to-school season approaches. The first series of videos will debut across various social media platforms, including YouTube, Instagram, Facebook, and TikTok, featuring memorable encounters with Snoopy, Charlie Brown, Lucy, and Woodstock interspersed with the Chrysler Pacifica's versatility.

The campaign opens with three engaging video installments: "The Next Adventure," "Perfect Pair," and "Ready, Set, Ride." Each video focuses on the joys of family activities—whether it's heading to a football game or enjoying autumn festivities. Chris Feuell, CEO of the Chrysler brand, expressed excitement about this partnership, highlighting that the Chrysler Pacifica, known as America’s best-selling minivan, is an ideal vehicle for families. It provides ample space for school supplies, sports gear, and of course, family pets, making it the perfect choice for those precious family outings.

Scott Shillet, VP of Global Licensing at Peanuts Worldwide, commented on the years of cherished memories that PEANUTS has provided to families, further noting that this campaign is bound to be a delight for fans of all generations. As the seasons change, the campaign promises to evoke nostalgia while ensuring fun-filled moments for families everywhere.

More than just a marketing initiative, Chrysler’s campaign is strategically designed to anchor the brand's marketing efforts during the peak selling season at the year's end. Alongside the video series, PEANUTS characters will enhance digital display advertising, further extending their reach to ensure fans are engaged across multiple platforms.

As part of the campaign, Chrysler is also tapping into the spirit of the spooky season, branding itself the official minivan of Trunk or Treat. The Chrysler Pacifica’s spacious trunk and family-centric features perfectly cater to the Halloween festivities that many families enjoy, showcasing how it can cater to their needs during this fun time of year.

With PEANUTS celebrating 75 years of endearing presence in American culture, it’s no wonder they are teaming up with a brand that continues to innovate and meet the demands of modern families. Chrysler itself is observing a momentous milestone, with 2025 marking its 100th anniversary. This partnership also aligns with the brand's commitment to excellence and excitement in driving.

As we anticipate the upcoming fall season, Chrysler’s campaign with PEANUTS stands as a nostalgic reminder of childhood, family fun, and the importance of togetherness. Without a doubt, fans young and old will be looking forward to hitching a ride with Snoopy and friends in the beloved Chrysler Pacifica, where every journey is sure to be an adventure in itself.

In addition to the expected video releases, Chrysler plans to introduce a line of PEANUTS-themed merchandise, further adding to the excitement surrounding this partnership. As families continue to create lasting memories on the road, Chrysler and PEANUTS are here to ensure those moments are both joyful and unforgettable.