#Japan #Tokyo #Traffic Safety #Japan Direct Sales #Premium Club

Japan Direct Sales at the Autumn Traffic Safety Campaign Event

Japan Direct Sales Co., Ltd., headquartered in Minato, Tokyo and led by President Akitaka Mizutani, is set to participate in the Autumn Traffic Safety Campaign event organized by Harajuku Police Station on September 27, 2025. This key event will take place at the Shinjuku Takashimaya 1F Space, where Japan Direct Sales will actively engage with attendees to raise awareness about traffic safety.

On this occasion, the Japan Direct Sales booth will provide hands-on experiences and demonstrations featuring helmets, reflective materials, and electric assist tricycles. Attendees will have the opportunity to experience the importance of traffic safety firsthand through various activities, including helmet fittings, visibility checks with reflective materials, and the operational handling of the tricycle. Additionally, QR-coded flyers will be distributed to guide visitors to a dedicated landing page for traffic safety information and to promote the digital membership service, the Japan Direct Sales Premium Club.

Background of the Autumn Traffic Safety Campaign Event

This event aligns with the nationwide Autumn Traffic Safety Campaign (September 21 - 30), initiated by the Cabinet Office and local governments, aimed at encouraging safe behaviors through experiential learning. Notably, September 30 is designated as “Zero Traffic Fatalities Day,” enhancing the campaign’s impact throughout its duration.

With the implementation of a mandatory helmet-wearing policy (effective April 2023) for all ages while cycling, the importance of head protection during accidents has been highlighted in various governmental resources.

Event Overview

• - Event Name: Autumn Traffic Safety Campaign Event
• - Organizer: Harajuku Police Station
• - Date and Time: September 27, 2025 (Saturday), 10:00 AM - 11:30 AM
• - Location: Shinjuku Takashimaya 1F Space

Planned Activities:

1. Safety Awareness Program:
- Engaging alerts and calls to action for visitors, with surprise guest appearances.

2. Japan Direct Sales Booth:
- Showcasing cycling helmets designed for comfort, style, and functionality.
- Demonstration of reflective materials to experience visibility firsthand.
- Display and handling of electric assist tricycles for a better understanding of operational benefits.
- Distribution of QR flyers leading to traffic safety information, product explanations, and details about joining the Premium Club.

Note: The schedule, location, and content of the event may be subject to change based on operational conditions on the day.

Japan Direct Sales' Commitment to the Event

Japan Direct Sales is transitioning from a comprehensive catalog retailer to an integrated service provider focused on entertainment, global outreach, and digital transformation. The company is committed to enhancing its informative outreach to address societal issues, including traffic safety, which stands as a central theme. Through the onsite booth, Japan Direct Sales will exemplify its unique model of connecting real-life experiences with digital services, facilitating ongoing safe behavior among the public.

The event will center on:

• - Real Experiences: Visitors will engage in helmet fitting checks, observe the differences in reflective visibility, and experience handling the electric assist tricycle without the pressure of a sales environment.
• - Digital Transformation: The QR-coded flyers will bridge visitors to the dedicated online page for continuous learning and engagement with Japan Direct Sales' customer ecosystem, particularly the Premium Club.

Japan Direct Sales places the digital membership service 'Japan Direct Sales Premium Club' at the heart of its ecosystem, promising members exclusive benefits like a permanent 5% discount, free shipping, and additional assurances, such as liability coverage related to accidents (including bicycle incidents).

Features of Japan Direct Sales Booth

Traffic Safety Products (Demonstrations):

• - Cycling Helmets: Experience fitting variations, exploring ventilation, and weight through hands-on engagements.
• - Reflective Materials: Visual demonstrations of reflection at various angles and distances.
• - Electric Assist Tricycles: Check the stability and ease of use while ensuring it stands independently when parked, without offering test rides or sales of the product.

The booth will also provide guidance on how to join the Premium Club, with information about benefits such as liability coverage for accidents, member-exclusive discounts, and extended warranties on purchased products.

About Japan Direct Sales

Founded in October 1977, Japan Direct Sales Co., Ltd. operates from its headquarters at 3-20-5 Toranomon, Minato, Tokyo. The company’s offerings span comprehensive services like e-commerce, content planning, and promotional support, dedicated to evolving the shopping experience for customers while addressing safety and comfort in everyday life.

For more information, visit: Japan Direct Sales