Pop-Tarts® and Marvel Studios Unite for a Deliciously Retro Snack Experience
Pop-Tarts® has made a remarkable comeback by partnering with Marvel Studios for the upcoming movie "The Fantastic Four: First Steps," set to hit theaters on July 25, 2025. This collaboration is not just a typical marketing strategy; it revives a beloved flavor, Frosted Blue Raspberry, after a six-year absence. Since its inception in 1963, Pop-Tarts has transformed the way we perceive snacks, merging convenience with creativity. The new lineup featuring Frosted Blue Raspberry, Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted S'mores will delight fans and snack enthusiasts alike.
The return of Frosted Blue Raspberry is especially exciting, as it boasts a deliciously gooey center that balances tangy and sweet flavors superbly. This pastry isn’t just about satisfying a sweet tooth; it’s an experience that transports consumers back in time. Each packaged pastry highlights unique frosting designs that reflect the personalities and powers of the iconic Super Hero team from Marvel. Customers can find these novelty pastries exclusively at Walmart starting June 9, 2025.
Leslie Serro, a vice president of marketing at Pop-Tarts, emphasized the essence of this collaboration: "The Pop-Tarts and Marvel Studios' partnership is a nod to our shared roots from the 1960s. The return of Pop-Tarts Frosted Blue Raspberry, just in time for this summer's much-anticipated film, further strengthens this connection to our fans and customers."
The Pop-Tarts® Frosted Blue Raspberry will retail at $3.89 for an 8-count box, bringing fans a nostalgic treat along with the excitement of a new movie. But that's not all; Pop-Tarts fans can also participate in a special offer. When they purchase $10 worth of participating flavors, they will earn a $5 Fandango Movie Reward. This promotion runs from June through August 2025, effectively bridging the gap between snacking and cinema.
The new Marvel film centers around the iconic Fantastic Four who, set against a retro-futuristic backdrop, battle the formidable Galactus and explore the strengths of their familial ties amidst perilous situations. Directed by Matt Shakman and featuring an ensemble cast including Pedro Pascal and Vanessa Kirby, this film is poised to be a thrilling addition to the Marvel cinematic universe. It captures not only the spirit of adventure but also highlights the core themes of family, which resonate deeply with audiences.
For avid snackers and Marvel fans alike, this collaboration promises to be a delightful fusion of flavor and entertainment. To stay updated on this campaign and the movie, fans can follow @PopTartsUS across various social media platforms. As Kellanova, the parent company of Pop-Tarts, strives to deliver better days through innovative food experiences, this collaboration shines as a testament to their vision.
In summary, as we eagerly await the launch of "The Fantastic Four: First Steps," be sure to grab a box of Pop-Tarts Frosted Blue Raspberry while they last. Not only will it satisfy your taste buds, but it will also connect you with the heroic exploits of Marvel's First Family. Get ready for a summer filled with excitement, nostalgia, and of course, delicious pastries!
The return of Frosted Blue Raspberry is especially exciting, as it boasts a deliciously gooey center that balances tangy and sweet flavors superbly. This pastry isn’t just about satisfying a sweet tooth; it’s an experience that transports consumers back in time. Each packaged pastry highlights unique frosting designs that reflect the personalities and powers of the iconic Super Hero team from Marvel. Customers can find these novelty pastries exclusively at Walmart starting June 9, 2025.
Leslie Serro, a vice president of marketing at Pop-Tarts, emphasized the essence of this collaboration: "The Pop-Tarts and Marvel Studios' partnership is a nod to our shared roots from the 1960s. The return of Pop-Tarts Frosted Blue Raspberry, just in time for this summer's much-anticipated film, further strengthens this connection to our fans and customers."
The Pop-Tarts® Frosted Blue Raspberry will retail at $3.89 for an 8-count box, bringing fans a nostalgic treat along with the excitement of a new movie. But that's not all; Pop-Tarts fans can also participate in a special offer. When they purchase $10 worth of participating flavors, they will earn a $5 Fandango Movie Reward. This promotion runs from June through August 2025, effectively bridging the gap between snacking and cinema.
The new Marvel film centers around the iconic Fantastic Four who, set against a retro-futuristic backdrop, battle the formidable Galactus and explore the strengths of their familial ties amidst perilous situations. Directed by Matt Shakman and featuring an ensemble cast including Pedro Pascal and Vanessa Kirby, this film is poised to be a thrilling addition to the Marvel cinematic universe. It captures not only the spirit of adventure but also highlights the core themes of family, which resonate deeply with audiences.
For avid snackers and Marvel fans alike, this collaboration promises to be a delightful fusion of flavor and entertainment. To stay updated on this campaign and the movie, fans can follow @PopTartsUS across various social media platforms. As Kellanova, the parent company of Pop-Tarts, strives to deliver better days through innovative food experiences, this collaboration shines as a testament to their vision.
In summary, as we eagerly await the launch of "The Fantastic Four: First Steps," be sure to grab a box of Pop-Tarts Frosted Blue Raspberry while they last. Not only will it satisfy your taste buds, but it will also connect you with the heroic exploits of Marvel's First Family. Get ready for a summer filled with excitement, nostalgia, and of course, delicious pastries!
Topics Consumer Products & Retail）
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