#Japan #Tokyo #Japanese Cuisine #Yayoiken #Food App

Yayoiken Launches New TV Commercial

In an exciting move for the popular Japanese dining chain Yayoiken, the company has announced a new television commercial titled "Aim for something good today, with our app". Scheduled to air on May 9, 2025, this commercial aims to highlight both Yayoiken's latest tagline and the features of its official mobile application.

Founded by Plenus Co., Ltd., Yayoiken has established itself as a beloved fixture in the casual dining scene, operating over 361 locations across Japan as of April 2025. The restaurant has made a commitment to reaching a broader audience by actively sharing information about new products on its official social media platforms, including X, Instagram, and LINE.

The Tagline and Statement

The new tagline for Yayoiken, "Precious to me. Something good today," encapsulates the restaurant's philosophy. It emphasizes the importance of enjoying balanced nutrition with fresh, seasonal ingredients prepared with care. As the brand statement articulates, Yayoiken believes that delicious meals can bring smiles and happiness not just to individuals but to those around them as well.

This sentiment is at the heart of the new advertisement, which transitions quickly between scenes showing both the preparation of dishes and customers enjoying their meals. The use of catchy music and vibrant visuals aims to create an engaging viewing experience that resonates with both loyal customers and potential new patrons.

Features of the Official App

In addition to promoting its brand message, the advertisement has a special focus on the Yayoiken official app. This app serves as a convenient tool for customers, offering features such as:

• - Access to new product announcements and promotional campaigns
• - Easy browsing of the extensive menu
• - Store locator functionality to find the nearest Yayoiken location
• - Special QR coupons that provide discounts on set meals and side dishes

The convenience and benefits offered through the app are designed to enhance the overall dining experience for customers, encouraging them to utilize Yayoiken more frequently.

For those interested in exploring the app further, Yayoiken provides additional details and links on their website, inviting everyone to download the app and enjoy the perks it offers. Whether you're a fan of traditional Japanese set meals or simply looking for a new dining experience, the Yayoiken app is a great way to stay connected with the brand.

Conclusion

The launch of Yayoiken's new TV commercial marks an important step in promoting its philosophy and guiding more people towards the joy of Japanese cuisine. With the innovative features of its official app and a heartfelt message of nourishment and happiness, Yayoiken continues to resonate with diners across Japan.

For those eager to see the commercial or learn more about the app, you can find further details here: Yayoiken Official App.