Shawarma Press®: Pioneering the Expansion of Mediterranean Cuisine in the U.S.

Shawarma Press has emerged as a leader in the Mediterranean cuisine sector, transforming from a small niche trend to a prevalent choice in the fast-casual dining landscape. Founded in Irving, Texas, where it opened the nation’s first authentic shawarma franchise in 2017, the company has made significant strides in expanding its franchising model.

Rapid Growth and Strategic Location Choices

Since its inception, Shawarma Press has established a strong presence throughout Texas, with multiple locations now in cities like Arlington, Denton, Frisco, Georgetown, and Plano, along with the bustling San Antonio. The flagship restaurant thrives in the vibrant downtown Dallas Arts District, where food lovers gather to indulge in authentic Mediterranean flavors.

In a remarkable growth trajectory, the brand has ventured beyond Texas, setting up its first Georgia location in the community of Johns Creek, part of the greater Atlanta metropolitan area. They recently opened a digital kitchen in Midtown to further cater to the on-the-go dining market. Looking ahead, Shawarma Press is excited about its first location in Lawrence, Kansas, strategically situated near the University of Kansas, aiming to attract both locals and students.

CEO Sawsan Abublan has been pivotal in guiding this expansion while ensuring that the company remains closely aligned with the preferences of target markets. “We have been strategic with franchise growth and purposefully chosen locations with diverse demographics that will appreciate our authentic and fusion flavors,” Abublan explained.

Embracing Innovation with Menu Diversification

Shawarma Press has not only committed itself to geographical expansion but has also consistently refined its menu offerings to align with evolving consumer preferences. Signature items like Shawarma wraps and hummus have been complemented with innovative fusion dishes, reflecting local tastes and dining trends.

One standout offering is the Tex-Mex Press™ Shawarma. Recognizing the rich culinary landscape of Texas, Shawarma Press introduced this item to connect with local patrons by merging the smoky essence of Tex-Mex with traditional shawarma flavors. This adaptation showcases the brand's commitment to marrying authenticity with local flavors in its creations.

Another innovative menu addition, The Tandoori Press™ Shawarma, combines hearty South Asian spices to transform the traditional shawarma experience, offering customers a unique taste that reflects deeper culinary roots.

Shawarma Press also recognizes the growing demand for dietary-sensitive options. The Shawarma Rice Bowl was introduced to cater to customers seeking gluten-free and low-carb meals without sacrificing traditional flavors or authenticity. This commitment to inclusivity in dietary choices showcases the company’s dedication to meeting the diverse needs of its customer base.

A Bright Future Ahead

As consumer interest in Mediterranean cuisine continues to climb, Shawarma Press is strategically positioned to seize new franchise opportunities, responding to the nation's growing appetite for fresh, healthy food. “As we continue to grow and expand our franchising program, we are committed to blending tradition with accessibility and without compromising quality or authenticity,” Abublan affirmed.

Looking forward, Shawarma Press sees a bright horizon, with plans to expand its franchise count by an ambitious 50 new locations nationwide in the next five years. This growth is not just a testament to the brand’s popularity but also a response to an evolving food landscape that increasingly values authenticity, health, and flavor.

To explore franchise opportunities, please visit Shawarma Press Franchise.