Ure-Network & JD.com
2025-11-07 00:27:26

Collaborative Breakthrough: Ure-Network Advertising Group Partners with JD.com in China's E-Commerce Market

Historical Collaboration in E-Commerce



Ure-Network Advertising Group, based in Fukuoka, has made waves in the e-commerce sector by formalizing a significant partnership with JD.com, one of China’s leading e-commerce platforms. This initiative aims to leverage Japanese goods directly for the Chinese market through a unique procurement model. With this move, Ure-Network expects to make its mark in the vast marketplace of China, which is seeing exponential growth in cross-border e-commerce.

The Expanding Landscape of China's E-Commerce



As of 2023, China’s cross-border e-commerce market has reached a staggering transaction value of approximately CNY 2.38 trillion (roughly USD 33.1 billion), reflecting a year-on-year growth of 15.6%. Within this competitive environment, JD.com stands out with its unmatched logistics network, quality control, and B2C sales model, establishing itself as a trusted channel for Japanese brands.

Ure-Network intends to utilize its expertise in direct-to-consumer (D2C) models and online retail, applying its proprietary sales techniques to develop a robust infrastructure that delivers top-quality Japanese products directly to Chinese consumers. This partnership with JD.com is expected to create unprecedented growth trajectories for both parties.

Revolutionizing Procurement and Sales



The core strategy behind this service involves Ure-Network’s cross-border subsidiary procuring quality products from leading Japanese manufacturers and selling them through JD.com’s platform. This revolutionary model eliminates the common risks traditionally associated with cross-border e-commerce, where Japanese companies often faced challenges related to inventory management and market entry. By assuming procurement risks, the service allows manufacturers to benefit from expanded avenues for sales without the burden of excess inventory.

Furthermore, leveraging JD.com’s reliable logistics and payment solutions ensures a reassuring buying experience for Chinese consumers. JD.com has established credibility through its integrated logistics network and quality assurance, making it the most aligned platform for Japanese brands seeking to fulfill demands for authentic products with prompt service.

Ure-Network's record of over 2,600 A/B tests and extensive advertising knowledge within D2C does further lower the barriers for Japanese manufacturers looking to enter the cross-border e-commerce scene. The company establishes an integrated system capable of providing advertising operations, data optimization, and creative development.

Unique Competitive Advantages



Several competitive advantages position Ure-Network for success in this collaboration:

1. Accumulated Know-How and Validation - Evidence from the group's D2C ventures, such as Orukusu’s 'KogaO+', affirms capability through performance data that showcase success without advertising expenses while achieving multiple accolades.
2. Platform Integration and Execution Teams - With a core focus on advertising management and consulting, Ure-Network has developed a team proficient in implementing strategies directly linked to e-commerce needs, thus strengthening its cross-border model.
3. Ambitious Growth Approach - By embedding high-profit structures through cross-border e-commerce, TikTok live commerce, and SaaS models into its strategy, Ure-Network's approach ensures the execution of projects with significant market shake-up potential.

Future Outlook: A Timeline of Goals



Short-Term (By End of 2025)


  • - Initiate the procurement scheme and sales trials for three to five preferred Japanese manufacturers.
  • - Set up the sales pages on JD.com, design logistics, and launch creative advertising.
  • - Establish ROI from first-year trials to prepare for scaling operations from 2026 onwards.

Medium-Term (2026-2027)


  • - Expand product categories to include cosmetics, health foods, baby products, and electronics, exponentially increasing the procurement scale.
  • - Build a structure that integrates JD.com’s platform with China's social media (like Douyin) and live commerce to amplify the brand outreach and sales efforts.
  • - Develop a stock-based revenue model that supports manufacturers through advertising management and overseas sales.

Long-Term (From 2028)


  • - Position Ure-Network as a pivotal player recognized for connecting Japanese products with Chinese consumers as trusted brands.
  • - Open pathways to other Asian markets, extending the reach to Southeast Asia and India, creating a global cross-border e-commerce platform.

Ure-Network anticipates a positive contribution to its consolidated achievement in the fiscal year ending July 2026. While the immediate impacts on the consolidated financial results are expected to be negligible, these initiatives are projected to enhance the company's performance significantly in the long run. The shareholders and investors are urged to stay abreast of developments in this ground-breaking venture, reflecting an exciting new chapter for both Ure-Network and the potential it sees within the immense Chinese marketplace. This partnership embodies the commitment to delivering quality products and cultivating a lasting competitive edge in an eagerly contested arena.


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Topics Consumer Products & Retail)

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