Absolut Vodka Unveils Exciting New Ready-to-Serve Cocktails Inspired by Classics Like Espresso Martini

Absolut Vodka Expands its Cocktail Offerings

Absolut Vodka, a pioneer in the vodka cocktail scene, is enhancing its product range by introducing new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) cocktails. These new offerings aim to simplify hosting while delivering bar-quality cocktails that enhance moments shared with friends and family. The latest additions include the sought-after Espresso Martini and the timeless Classic Cosmopolitan, marrying convenience with the brand's longstanding tradition of quality.

Overview of New Offerings

According to Reshma Dhati, Senior Brand Director of Marketing at Absolut, the brand is committed to making cocktail enjoyment seamless and enjoyable. The new RTS Moscow Mule and Espresso Martini cocktails, which contain 20% ABV, are notable highlights. Both cocktails are crafted using real espresso and Kahlúa rum, ensuring that each sip remains true to the essence of a classic cocktail experience.

The Espresso Martini, with a luxurious texture, combines Absolut Vodka with coffee liqueur and natural espresso flavors, catering to those who appreciate rich, coffee-infused cocktails. Meanwhile, the Classic Cosmopolitan has been perfected for those looking for a convenient yet authentic take on the cocktail that played a significant role in popular culture since the 1980s.

Expansions to the RTD Line

The Absolut Ocean Spray® RTD collaborations continue to thrive by introducing new flavor variants. With flavors echoing America's cherished fruit flavors, the latest in this line include Vodka White Cran•Peach™ and Vodka Cran•Mango™, both containing 4.5% ABV. These bright and fruity cocktails offer a refreshing option for gatherings, making it easier than ever to enjoy a high-quality cocktail at any occasion.

Absolut’s prior RTD selection received accolades last year, being recognized as a top five innovation. Now, the RTD offerings are rounded out with additional classic flavors including Classic Mule (7% ABV), Classic Cosmo (10% ABV), and Half Half Tea Lemonade (7% ABV). Each drink is convenient, ready-to-enjoy straight from the can, designed to make socializing with friends a hassle-free affair.

Availability and Pricing

The Ready-to-Serve Cocktails are priced around $16.99, while the Ocean Spray® Canned Cocktails come in at approximately $22.99 per 12-pack. Starting April 2025, these offerings will be available through various retailers nationwide, making it easier for consumers to elevate their hosting experience without the need for extensive cocktail knowledge or bar tools.

As Absolut Vodka solidifies its reputation for quality and accessibility in the cocktail market, these new products not only bring classic flavors into the modern age but also invite cocktail lovers to indulge in memorable moments with ease. For more on Absolut's offerings, be sure to follow their social media platforms and visit their website.

Enjoy responsibly and celebrate life’s moments with Absolut’s exciting new cocktail range.