YY Group Expands Presence with Five New Luxury Hotel Partnerships in Thailand

YY Group Holding Limited, publicly listed on NASDAQ as YYGH, has proudly announced its acquisition of five new luxury hotel contracts through its subsidiary, YY Circle Thailand. The newly secured partnerships include renowned brands such as Hyatt, Sheraton, and three prominent properties under the Chatrium Hotels & Residences umbrella. These strategic additions not only signify an expansion of YY Circle’s hospitality portfolio but also align with the broader growth strategy of YY Group in Southeast Asia.

Strategic Wins with Established Brands

YY Circle Thailand, which recently became part of YY Group, is rapidly establishing its footing in the competitive hospitality landscape. The subsidiary already catered to leading organizations such as Central Group and Shangri-La prior to these recent signings. With the inclusion of Hyatt and Sheraton, along with the esteemed Chatrium brand, YY Group is poised to significantly enhance its operational footprint in Thailand's vibrant hospitality sector.

These partnerships reflect YY Circle Thailand's ability to attract top-tier hotel brands by leveraging its integrated facility management and on-demand workforce solutions. The technology-enabled staffing platform aims to not only improve operational efficiencies but also deliver exceptional value to its hospitality clients.

Chatrium Hotels & Residences

Chatrium Hotels & Residences is celebrated as a leading hospitality group in Thailand, known for its luxurious accommodations and strong emphasis on Thai cultural heritage. Their properties in Bangkok and Phuket exemplify a unique blend of contemporary design and traditional Thai hospitality, setting a high standard for guest experiences within the region.

Growth Outlook and Strategic Vision

Securing contracts with five influential hotel clients marks a crucial milestone in YY Circle Thailand’s development. Management anticipates that this will significantly contribute to YY Group’s revenue forecasts for 2025, particularly from the burgeoning Thai market, where the demand for sophisticated staffing solutions continues to rise.

Mike Fu, the Chief Executive Officer of YY Group Holding Limited, highlighted the importance of these new partnerships, stating, "These new collaborations validate the strength of our platform. We are looking forward to reinforcing our relationships with global hotel giants like Hyatt and Sheraton while simultaneously strengthening ties with reputable local brands like Chatrium."

Jirapat Haetanurak, Co-founder and Country Director of YY Circle Thailand, expressed optimism regarding the new partnerships, stating, "Securing these landmark clients shortly after joining the YY Group family illustrates the trust that distinguished hospitality brands have in our services. By merging YY Circle Thailand’s local expertise with YY Group's innovative resources, we are positioned to provide even greater value to our partners and expedite growth in the Thai market."

Navigating Future Challenges

While the outlook is promising, YY Group acknowledges the potential risks ahead. The performance of newly onboarded hotel clients, integrating services in Thailand, and the competitive landscape in the hospitality and labor solutions markets may pose challenges moving forward.

With shifting economic conditions and varying demands in the travel and tourism sector, YY Circle Thailand is committed to refining its approach and adapting to the changing market dynamics. The company remains focused on innovation, maintaining its commitment to excellence as it aims for sustained growth and long-term partnerships.

About YY Group Holding Limited

YY Group is a technology-driven entity headquartered in Singapore, operating in the field of workforce solutions and integrated facility management. The company leverages advanced digital platforms and IoT systems to meet the fluctuating demands of various industries, including hospitality, logistics, retail, and healthcare. With an expanding presence across Asia and beyond, YY Group is dedicated to driving operational innovation and enhancing service excellence for all its clients.

For more information, visit YY Group's official website.