Saitama City Introduces Its Signature Scent through Citizen Voting
In an innovative move signaling urban branding, Saitama City has officially adopted its own signature scent, a first for a designated city in Japan. This decision comes after a public voting initiative orchestrated by Promotool Corporation, a scent technology company based in Bunkyo, Tokyo. The project seeks to deepen the city’s connection with its residents and enhance its appeal to visitors.
The chosen scent harmoniously blends citrus and tea notes with refreshing herbs, encapsulating the essence of Saitama's vibrant natural surroundings. It offers a sensorial experience that mirrors the feeling of taking a deep breath in the city's lush environment. Set to be formally established in January 2026, the scent will serve as a new symbol of the city and will be actively used in promotional activities and community events to showcase the charm of Saitama.
Promotool’s initiative stemmed from a desire to engage local residents in the branding of their community. Experts in the company, utilizing only natural fragrances, developed three original scent options, with the most popular one selected through a citywide vote. This collaborative approach not only secures community involvement but also fosters a deep sense of pride in ‘their city’s scent’ among residents.
Promotool has previously crafted over 4,000 unique fragrances, tailoring olfactory experiences for airlines, hotels, and various commercial spaces. Their commitment to international safety standards ensures that the fragrances are not only pleasant but also safe for use in public areas. With vast expertise in creating atmospheres and scent products, Promotool aims to connect olfactory experiences with urban branding, enhancing the perceived value of a city.
In a statement, Saitama’s Mayor, Shimizu, expressed his joy at the citizens’ participation in this unique project, highlighting how the chosen fragrance reflects the city's harmony of nature and urban life. He emphasized that this new symbol will be utilized extensively in city promotions, enhancing public awareness of Saitama’s allure.
Kensuke Ogata, CEO of Promotool, remarked, “It’s an honor to be involved in developing Saitama City’s official scent. We believe scents serve as a medium of perception that can enhance urban and corporate brand value.” He also noted the potential of the scent to communicate the locality’s narratives, thereby enriching the community’s identity while contributing to a sustainable branding framework.
The creation of a signature scent holds transformative potential for regional engagement. By focusing on local specialties when developing fragrances, the initiative aims to boost tourism and reinforce the local identity. Participating in defining the city’s scent cultivates residents’ enthusiasm and appreciation for their community, encouraging organic spread through word-of-mouth and digital platforms.
This project enables the co-creation of regional identity, where citizens feel a profound sense of belonging to their community. The scent serves as a narrative that evokes shared memories and emotions tied to Saitama. By using participatory events such as voting and scent experiences, the initiative fosters a powerful bond between residents and their environment.
Furthermore, translating scents into experiential value enhances the allure of the city. Fragrances are lasting sensory experiences that, when shared, can deeply imprint a visitor’s memory, inviting repeat visits and continued interest.
Promotool differentiates itself with three core strengths that facilitate urban scent branding:
1. Expert Craftsmanship: With a team of specialized perfumers, Promotool emphasizes the creation of safe, high-quality fragrances. They meticulously explore cultural contexts and space characteristics to ensure conforming to international safety standards.
2. Comprehensive Service Offering: Their unique business model enables them to integrate scent creation and distribution for various applications, delivering a holistic sensory experience.
3. Sensory Media Concept: Recognizing scent as a powerful emotional communicator, Promotool aligns fragrances with local narratives, aiding in sustainable brand development.
Looking ahead, Promotool plans to expand its efforts to convey the charm of urban and regional identities through scents, ultimately contributing to the enhancement of local brands. Their approach to fragrance development bridges emotional connections and shared experiences, reinforcing community bonds while celebrating local heritage. The accessibility of their services, allowing for customized scents, provides a unique opportunity for locations across Japan to embrace their identities through scent, crafting unforgettable experiences for residents and visitors alike.
Company Overview:
Promotool Corporation specializes in creating various fragrances and scents, addressing market needs across various sectors. It transcends being a simple aroma company by developing fragrances that enhance mental health and well-being. As a leading scent technology company, Promotool aspires to enrich lives through the art and science of scent, becoming a recognized name globally.
Contact Information:
Promotool Corporation
Headquarters: 6-5-3 Hongo Komagome, Bunkyo, Tokyo
Scent Technology Institute: Oi Building 2F, 3-161 Miyahara-cho, Kita Saitama City, Saitama
CEO: Kensuke Ogata
Website: Promotool Official Site
Online Store: Essenceon
Experience Scent at ‘L’esprit’: L’esprit Shop
The chosen scent harmoniously blends citrus and tea notes with refreshing herbs, encapsulating the essence of Saitama's vibrant natural surroundings. It offers a sensorial experience that mirrors the feeling of taking a deep breath in the city's lush environment. Set to be formally established in January 2026, the scent will serve as a new symbol of the city and will be actively used in promotional activities and community events to showcase the charm of Saitama.
Promotool’s initiative stemmed from a desire to engage local residents in the branding of their community. Experts in the company, utilizing only natural fragrances, developed three original scent options, with the most popular one selected through a citywide vote. This collaborative approach not only secures community involvement but also fosters a deep sense of pride in ‘their city’s scent’ among residents.
Promotool has previously crafted over 4,000 unique fragrances, tailoring olfactory experiences for airlines, hotels, and various commercial spaces. Their commitment to international safety standards ensures that the fragrances are not only pleasant but also safe for use in public areas. With vast expertise in creating atmospheres and scent products, Promotool aims to connect olfactory experiences with urban branding, enhancing the perceived value of a city.
In a statement, Saitama’s Mayor, Shimizu, expressed his joy at the citizens’ participation in this unique project, highlighting how the chosen fragrance reflects the city's harmony of nature and urban life. He emphasized that this new symbol will be utilized extensively in city promotions, enhancing public awareness of Saitama’s allure.
Kensuke Ogata, CEO of Promotool, remarked, “It’s an honor to be involved in developing Saitama City’s official scent. We believe scents serve as a medium of perception that can enhance urban and corporate brand value.” He also noted the potential of the scent to communicate the locality’s narratives, thereby enriching the community’s identity while contributing to a sustainable branding framework.
The creation of a signature scent holds transformative potential for regional engagement. By focusing on local specialties when developing fragrances, the initiative aims to boost tourism and reinforce the local identity. Participating in defining the city’s scent cultivates residents’ enthusiasm and appreciation for their community, encouraging organic spread through word-of-mouth and digital platforms.
This project enables the co-creation of regional identity, where citizens feel a profound sense of belonging to their community. The scent serves as a narrative that evokes shared memories and emotions tied to Saitama. By using participatory events such as voting and scent experiences, the initiative fosters a powerful bond between residents and their environment.
Furthermore, translating scents into experiential value enhances the allure of the city. Fragrances are lasting sensory experiences that, when shared, can deeply imprint a visitor’s memory, inviting repeat visits and continued interest.
Promotool differentiates itself with three core strengths that facilitate urban scent branding:
1. Expert Craftsmanship: With a team of specialized perfumers, Promotool emphasizes the creation of safe, high-quality fragrances. They meticulously explore cultural contexts and space characteristics to ensure conforming to international safety standards.
2. Comprehensive Service Offering: Their unique business model enables them to integrate scent creation and distribution for various applications, delivering a holistic sensory experience.
3. Sensory Media Concept: Recognizing scent as a powerful emotional communicator, Promotool aligns fragrances with local narratives, aiding in sustainable brand development.
Looking ahead, Promotool plans to expand its efforts to convey the charm of urban and regional identities through scents, ultimately contributing to the enhancement of local brands. Their approach to fragrance development bridges emotional connections and shared experiences, reinforcing community bonds while celebrating local heritage. The accessibility of their services, allowing for customized scents, provides a unique opportunity for locations across Japan to embrace their identities through scent, crafting unforgettable experiences for residents and visitors alike.
Company Overview:
Promotool Corporation specializes in creating various fragrances and scents, addressing market needs across various sectors. It transcends being a simple aroma company by developing fragrances that enhance mental health and well-being. As a leading scent technology company, Promotool aspires to enrich lives through the art and science of scent, becoming a recognized name globally.
Contact Information:
Promotool Corporation
Headquarters: 6-5-3 Hongo Komagome, Bunkyo, Tokyo
Scent Technology Institute: Oi Building 2F, 3-161 Miyahara-cho, Kita Saitama City, Saitama
CEO: Kensuke Ogata
Website: Promotool Official Site
Online Store: Essenceon
Experience Scent at ‘L’esprit’: L’esprit Shop
Topics Consumer Products & Retail）
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