#Japan #Tokyo #KDDI #Lawson #SilverEye

KDDI and SilverEye Partner to Revolutionize Lawson Stores with AI Signage

In an exciting collaboration, KDDI Corporation and SilverEye Inc. are set to enhance customer experiences in retail environments through the integration of cutting-edge digital signage technology. This initiative, showcased at the newly opened "Real × Tech LAWSON" store in Takanawa Gateway City, marks a significant leap towards the digital transformation of retail. The store, which opened on June 23, 2025, features sophisticated technologies including AI signage tailored to recommend products effectively, flexible price rail signage for dynamic information sharing, and seamless content switching via simple button operations.

Innovative Features of AI Signage
One of the standout features of the new Lawson store is the AI signage that curates and suggests products based on customer profiles. Utilizing AI cameras, the system can analyze customer characteristics such as age and gender, leading to real-time adjustments in advertising and information displays. This enables a highly targeted marketing approach, ultimately enhancing the shopping experience.

Dynamic Price Rail Signage
Another key feature is the price rail signage. This technological advancement allows digital displays to be installed in the product shelf and price areas of the store, dynamically showcasing pricing and product information. With this innovation, Lawson can now implement rapid price changes and disseminate promotional information efficiently, significantly improving the quality of information available to customers.

Instant Content Switching
Additionally, the digital signage system allows for instantaneous content changes with just a button press. For instance, customers can view compelling video content featuring freshly prepared products like "Karaage-kun". This feature enhances communication by broadcasting timely information across all digital signage within the store, creating a more engaging retail environment.

A Comprehensive Approach to Store Digital Transformation
SilverEye boasts a remarkable track record with over 53,000 installations across Japan, offering a comprehensive service that encompasses consulting, equipment procurement, installation, content production, system construction, AI integration, distribution operations, and maintenance. By integrating AI technology into their SIGNAGEi digital signage, SilverEye aims to improve operational efficiency and transform the customer experience within retail settings.

The Future of Retail
Through this partnership with KDDI and the implementation of these innovative solutions, SilverEye is poised to shape the future of store operations in Japan. As they continue to introduce groundbreaking technology and unique solutions, enhancing customer experiences remains a top priority.

For inquiries, please reach out to SilverEye Inc.

• - Website: SilverEye
• - Phone: 045-474-1451 (Available from 9 AM to 5 PM on weekdays)
• - Email: [email protected]

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