#Japan #Generative AI #B2B Marketing #Chiyoda, Tokyo #WACUL

Predictions for B2B Marketing in 2026

On December 16, 2025, WACUL will participate in a seminar titled "2026 B2B Marketing Predictions: How Generative AI is Transforming Search, Advertising, Sales, Web, and Experience". This event is part of WACUL's mission to support businesses in their marketing digital transformation (DX) using data-driven strategies and insights.

Generative AI is creating a significant shift in the B2B marketing landscape, redefining how information is gathered, decisions are made, and customer interactions happen. The role of search engines, advertising strategies, website functionality, and sales operations are all evolving. As customers increasingly utilize AI assistants, the traditional approaches to marketing and sales are no longer sufficient. Instead, companies must adapt to new methods that align with the transformative potential of AI.

During this seminar, industry experts will dissect:

• - What will occur in 2026?
• - Where should businesses prepare their focus?
• - How can generative AI enhance customer engagement and operational efficiency?

The event will highlight 12 key themes that businesses should consider as they prepare for the generative AI era. Each theme will explore potential changes within various domains, presenting practical actions businesses can take to remain competitive. By adopting a proactive approach that leverages their unique strengths, organizations can shape their strategy for success in 2026.

Who Should Attend?

This seminar is highly recommended for:

• - Marketing professionals involved in lead generation and nurturing.
• - Sales and inside sales professionals looking to optimize the entire process from lead acquisition to deal closure.
• - Marketing executives, business planners, and strategists responsible for revenue growth and developing future strategies.

Seminar Details

• - Title: 2026 B2B Marketing Predictions: How Generative AI is Transforming Search, Advertising, Sales, Web, and Experience
• - Date: December 16, 2025
• - Time: 10:00 AM - 3:45 PM (GMT+9)
• - Format: Online
• - Cost: Free
• - Event Host: Majisemi Co., Ltd.

Speaker Information

Speaker: Ken Sato, Head of SEO Group at WACUL

• - Born in 1987, Ken has extensive experience in web marketing. After spending four years in sales at a specialty trading company for beauty products, he transitioned to Basic, where he led multiple marketing media projects. Joining WACUL in 2019, Ken has applied his expertise to address client issues and now oversees the company's SEO consulting services, providing more than 2,300 SEO content pieces for a diverse portfolio of clients every year.

About WACUL

Founded in 2010, WACUL combines big data and advanced analytics to assist businesses in achieving their digital transformations. With a commitment to providing comprehensive marketing solutions, WACUL has established the "AI Analyst Series" since 2015, blending sophisticated data analysis technologies with consulting expertise. Our services cover everything from strategic planning to implementation across digital channels, effectively maximizing client revenues.

For businesses eager to pursue effective web strategies and enhance their digital footprint, WACUL is ready to provide customized advice. Explore more about WACUL's services or reach out with inquiries through our official website: WACUL.