Avive Becomes First Aid Sponsor for Prisma Health's Walk for Life 10K and 5K Events

Avive Solutions, renowned for its innovative Avive Connect AED®, has officially been designated as the first aid sponsor for the 36th annual Walk for Life and Famously Hot Pink 10K + 5K, hosted by Prisma Health Midlands Foundation. This year's event is set to take place on Saturday, October 17, 2026, in the vibrant city of Columbia, South Carolina.

As part of this significant sponsorship, Avive will deploy five of its state-of-the-art Connect AEDs strategically along the racecourse, enhancing the safety for all participants, volunteers, and spectators. This move is critical as it ensures a swift and well-coordinated response to any cardiac emergencies that might arise during the event.

Jeffery Faw, Executive Director of Prisma Health Midlands Foundation, expressed his enthusiasm about the collaboration, highlighting, "The Walk for Life and Famously Hot Pink events draw thousands of participants every year, and ensuring their safety is of utmost importance. Having these AEDs on hand will be a vital addition to our medical team’s resources."

A Connected Approach to Emergency Response

The provided Avive Connect AEDs will be in the possession of trained medical volunteers throughout the event, positioning them for quick usage in emergency situations. Designed for seamless operation, the Avive AED is equipped with an intuitive touchscreen that delivers real-time CPR guidance. This user-friendly design enables anyone, regardless of prior training, to respond confidently and efficiently in emergencies.

Importantly, the Avive AED is one of the smallest and lightest AEDs approved by the FDA, weighing a mere 2.1 pounds. This portability ensures that respondents can easily carry it and store it in various locations. Furthermore, the device features universal electrode pads compatible with both adults and children, effectively eliminating the need for separate pediatric accessories. Responders can readily switch to child mode with a simple button press, further facilitating timely medical help.

About the Walk for Life and Famously Hot Pink Events

The Walk for Life and Famously Hot Pink 10K + 5K is the hallmark fundraising event for the Prisma Health Midlands Foundation, dedicated to supporting patients at Prisma Health Breast Centers. This event serves a dual purpose: not only does it raise awareness about the importance of breast cancer awareness and treatment, but it also gathers funds to enhance the facilities and services at Prisma Health.

On the day of the event, participants can expect the presence of community partners and a mammography van offering services and information about breast cancer support. Over its 36 years, the Walk for Life has significantly impacted the community, raising more than $13 million to fund critical technological advancements in digital mammography and patient support programs. This year’s proceeds are earmarked for a fully equipped Mobile Mammography Van, which includes a cutting-edge 3-D mammography unit to extend care access for both men and women in both urban and rural settings across the Midlands.

How to Get Involved

Interested individuals can register, volunteer, or learn more about the event by visiting the official Prisma Health Midlands Foundation website at PrismaHealthMidlandsFoundation.org.

About Avive Solutions

Avive Solutions, Inc., located in Brisbane, CA, is committed to developing advanced automated external defibrillators (AEDs) that prioritize accessibility and effectiveness during Sudden Cardiac Arrest emergencies. Their mission underscores the necessity of having lifesaving AED technology available in every community across the United States. Discover more about their products and values at avive.life.

About Prisma Health Midlands Foundation

As a nonprofit organization (501(c)(3)), the Prisma Health Midlands Foundation focuses on enhancing health care access and quality for patients and families in the Midlands area. For more details, visit PrismaHealthMidlandsFoundation.org.

This collaboration marks a positive step towards community health and emergency preparedness, setting a robust precedent for future events.