#USA #Ontario #Ajinomoto Foods #Shared Meals #Well-being Effect

Ajinomoto Foods North America Launches the 'Well-being Effect'

Ajinomoto Foods North America, Inc. (AFNA), known for its specialty frozen food products, has recently unveiled an ambitious initiative named the "Well-being Effect." This multi-year campaign aims to inspire ten million shared mealtime experiences within the United States over the next five years. The purpose behind this effort is to emphasize the joy and importance of shared meals in fostering happiness, connection, and a greater sense of belonging among individuals.

The Philosophy Behind the Well-being Effect

The core philosophy of the Well-being Effect is rooted in the idea that meals are more than just food; they represent moments of joy, community, and unity. Research from the 2025 World Happiness Report indicates that eating together can significantly enhance happiness levels. AFNA is committed to advocating for this lifestyle by promoting various shared meal moments throughout the nation, whether at home, in workplaces, or during community celebrations.

"At Ajinomoto Foods North America, we strive to enhance well-being through our products. Our foods serve as a means to bring people together, spanning cultural differences and promoting peace of mind," stated Hiroshi Kaho, CEO of the company. This sentiment drives the brand to produce food that elevates moods and fosters connections around shared tables.

Practical Steps to Inspire Shared Meals

Over the coming years, AFNA will create numerous opportunities for people to engage in shared dining experiences. The campaign will evolve with:

• - Social Participation: Encouraging consumers to share their mealtime stories and joys.
• - Community Events: Hosting local festivals and gatherings to celebrate food.
• - Collaboration with Partners: Working with retail and foodservice partners to facilitate shared meal moments.
• - Employee Engagement: Initiating employee gatherings and community-focused activities to lead by example.

To boost the campaign's visibility, AFNA will collaborate with creators, home cooks, and cultural ambassadors who will showcase their own shared meal experiences, capturing the essence of joy that comes from these moments.

How to Get Involved

Those interested in joining the Well-being Effect movement are encouraged to participate by simply enjoying meals with loved ones and sharing their joyful moments online. Participants can post a picture of their dining setups or toast and tag Ajinomoto on social media platforms such as Instagram and TikTok, using the handle @AjinomotoUS or @AjinomotoFoods.USA, respectively.

AFNA’s wide array of products, ranging from Japanese-style gyoza to globally inspired dishes, are designed to facilitate these shared moments seamlessly. Whether it's a cozy dinner at home or a lively gathering with friends, these products are crafted to bring flavor and connection to every table.

As communities come together over meals, the potential to create ten million joyful moments becomes a shared goal for everyone involved. AFNA's initiative not only focuses on serving delicious food but also emphasizes the importance of human connection in everyday life.

Meet Ajinomoto Foods North America

Ajinomoto Foods North America, Inc. creates high-quality, culturally inspired frozen food products that cater to the evolving needs of consumers. The company's mission is to elevate people's everyday dining experiences, contributing positively to their overall quality of life through food. As a wholly owned subsidiary of the Ajinomoto Group, they are part of a global leader in the research, development, manufacture, and sale of amino acid-based products. Their product lines, including Ajinomoto®, José Olé®, Ling Ling®, and Tai Pei®, can be found in major retailers across the United States.

For more information about the Well-being Effect campaign and to track its progress, visit AjinomotoFoods.com.